My Size Joins International Apparel Federation

AIRPORT CITY, Israel, March 26, 2018 /PRNewswire/ -- My Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement applications, announced today that it has joined the International Apparel Federation ("IAF") as an associate member. 

According to IAF which was founded in 1972, "IAF's membership includes apparel associations from more than 40 countries, representing over 150,000 companies who provide products and services to the apparel industry ? a membership that represents more than 20 million employees. The associate members of IAF include prominent companies in technology, business services, retail, logistics, culture and education."

"We are pleased to be an associate member of the premier global apparel industry organization," said My Size CEO, Ronen Luzon.  "This will provide a tremendous opportunity to work with fellow like-minded members including retailers and brands who are interested in using technological advancements, such as products and services provided by My Size, to optimize apparel industry operations."

My Size offers customized solutions that become critical to eliminating the sizing and measurement issues impacting several burgeoning markets, including retail, parcel delivery, and do-it-yourself ("DIY") home improvement, seamlessly embedding the core technology behind the Company's TrueSizetm, SizeUptm and BoxSizeIDtm applications into any company's existing or white label mobile app.  The technology provides users with the ability to instantly and accurately measure objects with a quick movement of their mobile phone. The Company's proprietary and patent-pending algorithms utilize a smartphone's sensors, combined with anthropometric data, to accurately measure everything from everyday objects to body measurements. 

Please click here for a demonstration of how the MySizeIDtm retail app works.

Please click here for a demonstration of the SizeUptm "measurement from the air" smart measuring tape.

Please click here for a demonstration of how the BoxSizeIDtm app works.

About My Size, Inc.

My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries.  This proprietary technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website. www.mysizeid.com.

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Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Israel Press Contact:

Eran Yoels
Rimon, Cohen and Co.
[email protected]

U.S. Press Contact:

Matthew Bretzius
FischTank Marketing & PR
[email protected]

SOURCE My Size Inc