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Classified in: Science and technology, Business
Subjects: JVN, FOR, POL, CFG

The CRTC collaborates with international partners to fight illegitimate online marketing activities


GATINEAU, QC and OTTAWA, March 21, 2018 /CNW/ - The CRTC announced today that it took part in a global initiative to fight illegitimate online marketing activities. The CRTC worked with 10 agencies from six countries to identify more than 200 international websites as having potential issues.

This initiative was conducted through the Unsolicited Communications Enforcement Network (UCENet). Its objective was to identify entities that are engaging in online marketing activities that could be considered illegitimate, non-compliant, unfair or fraudulent. As part of that sweep, UCENet partners reviewed over 900 websites and examined more than 6,500 consumer complaints related to affiliate marketing.

Preliminary results of the sweep have shown that:

The sweep has allowed the CRTC to increase its understanding of the affiliate marketing ecosystem and adapt its outreach and enforcement activities related to Canada's anti-spam legislation accordingly. The CRTC continues to conduct research on this industry and on the entities that have raised concerns.

Quick facts

Quote
"Fraudulent marketing activities affect Canadians every day.  Whether they are committed in Canada or around the world, they need to be stopped. The CRTC is working with its international partners to protect Canadians from non-compliant commercial emails and improve their confidence in our communications system.''   

- Steven Harroun, CRTC Chief Compliance and Enforcement Officer

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SOURCE Canadian Radio-television and Telecommunications Commission


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