PERCH with POP Displays Announces Open Platform and Partner Program to Embed Mixed Reality Marketing into Physical Retail Displays
NEW YORK, March 19, 2018 /PRNewswire/ -- PERCH (http://perchinteractive.com), the leading platform for interactive retail marketing, today announced their next generation mixed reality marketing platform for in-store digital campaigns.
The new platform is designed from the ground up, allowing content, agency, application and retail fabrication partners to embed next generation digital marketing in any physical retail display. PERCH announced its new certified partner program, including premiere partner POP Displays, as part of the company's participation at the Shoptalk retail and ecommerce event in Las Vegas.
The PERCH open partner platform enables collaboration across content development, application design and retail fabrication as a means for partners to focus on their core competency to deliver remarkable results for retailers and brands. "PERCH's open technology platform has enabled POP Displays to offer highly-differentiated retail displays with seamlessly-integrated digital marketing - including the game changing ability to make an entire display touch sensitive," said Larry Alper, SVP of Sales for POP Displays, whose clients include L'Oréal, CVS, Walmart, Verizon, Sally Beauty and Coty.
PERCH's newly-released, cloud-based CMS radically simplifies the process of creating, integrating and managing digital content. Content is brought to life when customers physically touch or pick up products, opening up creative development to a wealth of new partners. The technology that PERCH embeds in retail shelves, cases and other displays, connects to the PERCH CMS to personalize digital signage by responding to shopper behavior. With PERCH CMS, these rich, interactive in-store experiences are built simply by dragging and dropping media files into folders and by using the PERCH one-click App's deployment wizard.
"The PERCH CMS allows graphic designers to create rich, immersive, touchscreen experiences without any web code for the ability to deploy them with a push of a button to hundreds or thousands of interactive displays," said PERCH CEO Trevor Sumner. "It's an advanced platform that radically lowers the effort and time to market for brands and is ushering a sea change in retail as the industry moves from static physical stores to interactive, media-rich, digital stores."
According to PERCH, clients of the new platform are seeing five to ten times customer engagement and 30-80% sales lift for products displayed on PERCH-enabled end caps, shelving, cases, tables and other retail display fixtures. "Combining digital content with physical products provides an interactive retail experience that allows us to reach customers at the last mile of the customer journey to drive engagement and brand loyalty, capture market share and analyze consumer behavior in-store," said Deanna Barrett, the National Account Manager for L'Oréal at POP Displays.
On March 19th, Sumner will be presenting, "Startups Revolutionizing the Retail Industry: New Consumer Experiences" as part of Shoptalk's Disruptive Technologies and Pioneering Brands panel discussion series. Shoptalk will be held at the Venetian in Las Vegas March 18-21, 2018.
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About PERCH
PERCH (http://perchinteractive.com) is the first and only mixed reality retail marketing platform that can detect what products customers are touching, picking up or putting down and respond with dynamic digital content. PERCH's embedded IoT technology unites digital content with physical products, delivering highly personalized product messaging that drives 5-10x customer engagement, 30-80% product sales lift and 200-400% ROIs on average - while creating a magical experience for customers. PERCH has deployments in over 20 countries across 5 continents with clients that include Neiman Marcus, Sunglass Hut, Jo Malone, Sephora, Kate Spade, Bayer, Pernod Ricard and many others. PERCH has won numerous Clio, Digi and retail design awards and was named one of the 15 tech companies to watch in 2018 by Forbes.
About POP Displays
POP Displays is known in the industry by their tagline, "expect more than displays." They are differentiated by how they challenge the status quo with their problem-solving approach to merchandising that elevates the shopper experience while addressing retailer needs. They specialize in custom permanent displays.
SOURCE PERCH
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