Le Lézard
Classified in: Science and technology
Subject: ANW

The Body Shop Launches First-Ever U.S. Out-of-Home Advertising Campaign in Partnership with OUTFRONT Media


NEW YORK, March 19, 2018 /PRNewswire/ -- OUTFRONT (NYSE: OUT) announced today that The Body Shop unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics.

Partnering with Cruelty Free International, the campaign is the most ambitious of its kind, calling for a global ban on animal testing of cosmetic products and ingredients by engaging eight million people to sign a petition calling for the United Nations to introduce an international convention to end the practice once and for all.

"The Body Shop has been Forever Against Animal Testing since the 1980s," said Andrea Blieden, General Manager, U.S. at The Body Shop. "We're so excited to continue to spread the buzz of our campaign and bring our petition to outdoor audiences through our first ever out-of-home marketing campaign and digital billboards in New York City. This activation puts us one step closer to our goal of delivering our petition and signatures to the United Nations later this year, and finally preventing animal testing in cosmetics forever, everywhere."

The ads will run from March 19, 2018 to April 16, 2018 in New York City's Times Square and will run on a newly-installed Liveboards in historic Helmsley Walkway, underneath the Helmsley Building, a New York City Landmark designed by the architects of Grand Central Terminal.

In order to bring the campaign to life, The Body Shop partnered with OUTFRONT, one of the largest OOH media companies in North America. Through its industry-leading technology and premiere assets, the exclusive OOH partner will help to drive action around this important cause.

"The Body Shop has long been at the forefront of the fight against animal cruelty and OUTFRONT Media is pleased to partner with them to add fuel to their campaign with our out-of-home Liveboards," said Jodi Senese, Chief Marketing Officer, OUTFRONT Media. "Forever Against Animal Testing's message, on OUTFRONT's intelligent state-of-the-art digital displays, reaches audiences on-the-go in prime New York City locations, including the new Liveboards installment in Helmsley Walkway."

The petition can be signed online or at any of The Body Shop's 3,000 stores across the world. Consumers are encouraged to use the campaign hashtag #ForeverAgainstAnimalTesting on social media to raise awareness of the issue.

About The Body Shop
Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and this ethos is still the brand's driving force. The Body Shop has more than 3,000 stores in more than 60 countries.

About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.

Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

Contacts:
The Body Shop


Diana Hitzig, Manager, PR


[email protected]






OUTFRONT Investors: 

OUTFRONT Press:

Gregory Lundberg

Carly Zipp

(212) 297-6441

(212) 297-6479

[email protected]

[email protected] 

 

OUTFRONT Media Logo. (PRNewsFoto/OUTFRONT Media Inc.)

SOURCE OUTFRONT Media Inc.


These press releases may also interest you

at 18:18
NASA is awarding approximately $3.7 million to 17 museums, science centers, and other informal education institutions as part of an initiative to ignite STEM excitement. The money will go toward projects that inspire students and their learning...

at 18:15
Epiq, a global technology-enabled leader to the legal industry and corporations, announced today Epiq Facilitatortm the premier, reliable, secure application for retrieving information, managing legal analysis, and administering voluntary...

at 18:15
The "Industrial Ovens - Global Strategic Business Report" has been added to  ResearchAndMarkets.com's offering. The global market for Industrial Ovens estimated at US$10.8 Billion in the year 2023, is projected to reach a revised size of US$14.8...

at 18:15
The acquisition solidifies ValeU Group as one of the premier firms in the nation offering Fortune 500 companies and smaller...

at 18:05
CrowdStrike announced the winners of the annual CrowdStrike Asia Pacific and Japan (APJ) Partner Awards at the CrowdStrike Partner Symposium in Bangkok. The awards recognize the exceptional work the partner ecosystem accomplished, supporting...

at 18:00
Descartes Systems Group , the global leader in uniting logistics-intensive businesses in commerce, announced that it has acquired OCR Services, Inc. ("OCR"), a leading provider of global trade compliance solutions and content. OCR specializes in...



News published on and distributed by: