Le Lézard
Classified in: Business
Subject: CXP

Advertising agency Diferi participates in the first expansion of one of the best American Bi-National Centers in the world


UBERLÂNDIA, Brazil, March 15, 2018 /PRNewswire/ -- The Thomas Jefferson House is a Bi-National Center whose objective is interchange between Brazil and the United States. Founded in 1963 in Brasília (Federal District), after 50 years of excellence in the Brazilian capital, in 2017 the decision was made to expand. The city of Uberlândia, in Minas Gerais, Brazil was chosen.

"We are very impressed with how receptive people from Minas have been. The number of enrollments projected for the first half of the year has already exceeded our expectations," said Paula Pacheco, Head of Operations and Business.

And Diferi Comunicação de Impacto, led by the Creative Director, Mario Cesar Cardozo (Mario Virva) and his partner Elaine Gissele Cardoso Miranda, participated throughout the institution's entire communication process in Uberlândia. The work of presenting Thomas to the people of Uberlândia took more than nine months. On March 8, 2018, the institution was successfully inaugurated. The Ambassador of the United States in Brazil, P. Michael McKinley, participated in the inauguration event, adding prestige to such an important moment for Thomas.

The entire expansion process was headed by the Thomas Jefferson Cultural Board and by the President of the Board, David Fleischer, by the Executive Director of the Thomas Jefferson House, Lucia Santos, by the Head of Operations and Business, Paula Pacheco, by the Academic Head, Isabela Villas Boas, while Robson Moura led the marketing efforts.

Diferi is the most widely recognized advertising agency in Uberlândia and the surrounding area. It also specializes in launching companies from other regions into Minas Gerais.

Contact: 34 ? 3217 8582

SOURCE Diferi Comunicação de Impacto


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