Cake & Arrow Partners with the Tiger Athletic Foundation to Redesign Website, Improving Donor Experience to Deliver More Value to LSU Student Athletes

NEW YORK, March 14, 2018 /PRNewswire/ -- Cake & Arrow is pleased to announce that our collaboration with the Tiger Athletic Foundation (TAF) on a redesign of their website, www.lsutaf.org is now live.

The Tiger Athletic Foundation is the primary fundraising engine behind Louisiana State University Athletics, contributing to student scholarships, infrastructure development and enhancement, and to the overall growth of LSU's athletic program. By dramatically simplifying the online donation process and making it more custom and more accessible to a wider demographic of donors, their newly designed website is set to have a profound impact on LSU's athletic department and the lives of its student athletes.

"TAF is an amazing organization with a mission we really believe in. It's been an honor to work with a company that cares so much about the student athletes its donations support," said Josh Levine, co-founder and Chief Design Officer at Cake Arrow. "While we always strive to ensure our designs benefit the humans that interact with them, it's not every day we get to design a website where we can see such an immediate, direct impact on the lives of real people."

The new mobile-first website will benefit donors, the TAF organization at large, and the LSU student athletes it supports in a number of ways, including:

• A modern, fresh design to continue to engage TAF's legacy donors and attract a new generation of donors, including current students and recent grads
• A simplified donation process that can take as little as 30 seconds, encouraging more donations that will directly benefit student athletes
• Revamped and reorganized content to communicate to donors and potential donors how their donations will impact LSU athletics and student athletes

"We are incredibly proud of our new website and are excited to see the positive impact it will have on the lives of LSU student athletes," said Rick Perry, president of the Tiger Athletic Foundation. "Not only does the new site make donating to LSU athletics much easier, but in helping to tell the amazing stories of LSU student athletes, our donors can truly understand the profound impact they are having on LSU athletics."

About The Athletic Foundation

Tiger Athletic Foundation (TAF) is a private, nonprofit, corporation dedicated to supporting LSU and its Athletic Program. TAF is exempt from federal income tax under section 501(c)(3) of the Internal Revenue Code.  Since 1987, TAF's members have enhanced the lives of every student-athlete on every team by providing financial support for programs and facilities that ensure the opportunity to win in the classroom, on the field, and in life.

About Cake & Arrow

Cake & Arrow is a customer experience agency with deep transactional expertise that it leverages to build impactful digital products and services for the nonprofit, ecommerce, fashion, insurance, and a handful of other key industries.

Media Contact:
Emily Smith
[email protected] 
646.738.6179

SOURCE Cake & Arrow