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Subject: NEW PRODUCTS/SERVICES

Densify Launches CLOE, The Industry's First Cloud Optimization Engine that Dramatically Reduces Enterprise Cloud Computing Costs


TORONTO, March 08, 2018 (GLOBE NEWSWIRE) -- Densify today launched the industry's first cloud optimization engine service supported by Cloe, a machine-learning based analytics engine.  Dedicated to bringing cloud costs down and under control, Densify enables applications to be self-aware of their resource needs.  Cloe beta customers are now saving an average of 40% on public cloud costs, with some exceeding 80%.

Application demands can fluctuate every day, hour, and minute of the week. In parallel, cloud offerings, such as a compute instance even from a single vendor like AWS can have millions of permutations. It's impossible to align application needs with the cloud technologies available while optimizing each dollar spent.  Cloe analyzes cloud usage patterns, enabling Densify to proactively make applications self-aware of their resource needs ? matching application needs to available cloud resources.  Unlike traditional cloud tools that focus on the bill but don't fix the underlying issue, Cloe goes to the heart of addressing the problem at the application and infrastructure layer.

"While applications perform an infinite number of critical tasks, they aren't resource-smart and they are often allocated massive amounts of unneeded public cloud resources," said Gerry Smith, CEO, Densify.  "Cloe becomes the resource brain of an application, allowing that application to be self-aware of its resource usage patterns and to perfectly re-align public cloud use to its needs.   Now all of these applications are resource-smart, forever optimized and our customers' cloud spend is plummeting as a result."

According to a recent Gartner report "Cloud services can have a 35% underutilization rate in the absence of effective management, as resources are oversized and left idling.  As an organization grows in its use of public cloud infrastructure as a service (IaaS), its ability to monitor, manage and optimize those resources in a cost-effective manner often falls to keep pace"**

Product benefits include:

ZDNet recently gave the SaaS application a five star ?Spectacular' rating.

 "Overall we were very impressed by the detailed insights that can be revealed using Densify, and also the speed and apparent ease with which it comes up with its recommendations. New users can sign up for a free 14-day trial (up to 2,000 VMware/AWS workloads) but, according to Densify, most don't need anywhere near that long to be convinced. Moreover, the subscription rate of $8 per month per VM or cloud instance seems like remarkably good value, particularly given the huge savings promised. Capable and affordable, Densify is suitable for any company struggling to get to grips with its public cloud spending."*

Cloe is available today.  For more information, please see www.densify.com.

About Densify

Densify is the developer of Cloe,  a cloud optimization technology focused on tackling the skyrocketing costs of public cloud adoption. Delivered as a service, its patented technology uses machine-learning to automatically learn your cloud usage patterns 24/7, and proactively recommends what changes you should make and results to expect. Delivered as a service, customers save on average 42% off of their  annual cloud bill.

*ZDNet Product Review: Take Contol of Your Public Cloud Spending; February 1, 2018; http://www.zdnet.com/product/densify/

** Gartner report: "How to Indentify Solutions for Managing Costs in Public Cloud IaaS" -January, 2018.

Media Contact
Chris Walker
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