CROSS Partners with TrackRtm to Launch the Second Edition in Cross TrackR Technology

PROVIDENCE, R.I., March 7, 2018 /PRNewswire/ -- Coming off last year's successful partnership with TrackR, A.T. Cross Company, LLC is thrilled to announce the second product in its line of trackable pens, the Cross TrackR. This new edition features an updated sleek design and silhouette at an affordable price point along with TrackR's powerful tracking capabilities.

The Cross TrackR works when connected with TrackR's official app. The pen uses Bluetooth®* and Crowd Locate technology to keep users paired with their writing instrument wherever they may go. If the pen is dropped in the middle of a crowd or lost on a flight across the globe, the device will alert the owner of its last known location using the TrackR app.

If the pen's Bluetooth connection is disconnected from the paired mobile phone, TrackR's Crowd Locate community of millions of users will automatically start searching for the lost pen. If just one of the millions of TrackR app users walks by the missing pen while running the app, the pen's owner will receive a confidential update with the pen's last known location.

Another exciting feature is the pen's ability to help locate a misplaced mobile phone. By pressing the button located on the pen's cap, the pen can alert the user to the phone's location, even when left in silent mode.

Available in five stunning finishes, the Cross TrackR boasts the latest Bluetooth technology and is powered by two replaceable CR1220 batteries. Purchase of a Cross TrackR also includes a one-year electronic warranty, keepsake gift box, two extra batteries, two refill adaptors and two extra ballpoint pen refills.

The Cross TrackR is available at two price points; Lustrous Chrome, Coal Black and Steam Blue are available for $95 while Polished Black Lacquer and Brushed Chrome with 23KT gold plated appointments is available for $125 at your local retailer or on Cross.com.

About CROSS

The story of the CROSS brand begins in 1846 when artisan Richard Cross, in partnership with his son Alonzo Townsend Cross revolutionized fine writing instruments. Their early mark of entrepreneurial excellence included tools refined through more than 100 patents and accented by the spoils of the California gold rush. Still positioned to set the bar for what it means to symbolize achievement, human potential and usable luxury, CROSS seeks to provide those possessing extraordinary vision and a strong entrepreneurial spirit with the tools needed to make their mark.

About TrackR

Based in Santa Barbara, California, the co-founders were inspired after losing their car keys at the beach. Since 2009, TrackR's app software, cloud databases, and small Bluetooth devices have helped millions of people locate their misplaced items. TrackR has shipped over 8 million devices and is sold worldwide. TrackR was ranked #45 among the fastest growing companies of the Inc. 5000. TrackR is backed by Revolution Growth, Foundry Group, Resolute Ventures, IncWell Venture Capital, Amazon Alexa Fund, Orange Fab and others.

For CROSS: 
Jasmine Hampton 
212-528-1691 
[email protected]

*The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by A.T. Cross Company, LLC is under license.

Other trademarks and trade names are those of their respective owners.

SOURCE A.T. Cross Company