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Subjects: SVY, PET

Gen Z and Millennial Pet Owners: 4 Key Things Pet Marketers and Veterinarians Must Know


ROCKVILLE, Md., March 5, 2018 /PRNewswire/ -- Pet ownership in the U.S. is trending younger and younger. The 57 million pet owners under age 40 account for 41% of all pet owning adults in the United States.  Over the past decade Gen Z (18- to 24-year-olds) and Millennials (25- to 39-year-olds) accounted for more than half of the growth in the pet owner population, according to market research firm Packaged Facts in the new report Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets.

Packaged Facts Logo. (PRNewsFoto/Packaged Facts)

"Adult pet owners under age 40 are as much the present as they are the future of the industry," says David Sprinkle, research director for Packaged Facts. "These younger generations of pet market consumers are critical to the bottom line of pet product and service marketers because the vanguard of the Baby Boomer generation is reaching the age when pet ownership declines sharply.  Moreover, Boomers will be succeeded by members of Gen X, who spend heavily on pet products and services but are a relatively small population cohort."

As to be expected, Gen Z and Millennial pet owners are influencing the pet industry in unique ways that are quite different when compared to the practices and preferences of their parents and grandparents. Though there are also distinctions between the two younger cohorts, Packaged Facts found that generally both Gen Z and Millennial pet owners:

In regards to the differences that do exist between Gen Z and Millennial pet owners, most appear to be related to the fact that many adult Gen Z pet owners are barely out of their adolescence or teen years.  For example, Gen Z pet owners have more fun with their pets in that they are more likely to make their pets part of their Halloween festivities or buy their pets special pet foods or treats on their birthdays.  Meanwhile, Millennials focus more on the health of their pets.  For example, they are much more likely than Gen Z pet owners to be concerned about their pets having food allergies or intolerances.

To find out more about how Gen Z and Millennials are impacting the U.S. pet market visit Packaged Facts' website to purchase the report.

About the Report

Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets analyzes and tabulates what makes Gen Z and Millennial pet owners unique, highlighting opportunities for pet product and service marketers to most profitably appeal to the 57 million pet owners in this 18- to 39-year-old age group.

View additional information about Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: https://www.packagedfacts.com/pet-products-services-c124/.   

About Packaged Facts 

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.  Packaged Facts also offers a full range of custom research services.

For more essential insights from Packaged Facts be sure to follow us on Twitter and Google+. For infographics, tables, charts and other visuals, follow Packaged Facts on Pinterest.

Please link any media references to our reports or data to https://www.packagedfacts.com/.  

Press Contact:
Daniel Granderson
240.747.3000
[email protected]

SOURCE Packaged Facts



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