Animoto Launches The Social Marketing for Women in Business Event in Celebration of International Women's Day

LOS ANGELES, March 5, 2018 /PRNewswire/ -- Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, today announced that they'll be broadcasting live with a free event in celebration of International Women's Day, on March 6 at 1pm EST on the Animoto Facebook page.

Hosted by speaker and actress Kim Coles, this event, Social Marketing for Women in Business, will provide female business owners tangible takeaways and uplifting inspiration so that they can take their business marketing to the next level through social media.

More details and the ability to RSVP for this free online event are available at: animoto.com/events/social-marketing-for-women-in-business

The Agenda

• Facebook Advertising Demystified with Andrea Vahl: The co-author of Facebook Marketing All-in-One for Dummies breaks down when to boost, when to advertise, and how to target ads to get results.
• Be the Face & Voice of Your Brand with Sue Bryce: Award-winning photographer and educator Sue Bryce will show viewers how to be authentic, be powerful, and to speak their purpose.
• Time Is Money: Creating a Video in Less Than 15 Minutes with Sally Sargood: Animoto's Video Production Manager lives and breathes video. She will teach how to easily create high-performing videos for social in less time than it takes to brew a cup of coffee.

Animoto's Commitment to Empowering Female Business Owners

Last year Animoto partnered with The Female Entrepreneurship Association for a survey around how female business owners are using social media. 98 percent of respondents reported using Facebook for marketing, while only 48 percent reported feeling confident that they could create high-performing content for that platform. The Social Marketing for Women in Business Event is emblematic of Animoto's strong commitment to empowering more female entrepreneurs to succeed with video marketing.

It's evident more female entrepreneurs are partaking in video marketing than ever. When surveyed, 81% planned to create a marketing video within the next six months. 31% of respondents had already created a marketing video for Facebook in the last six months.

"Animoto as an organization is committed to building a culture of diversity. In 2017, we onboarded over 20 new employees, 50% of which were women. This is an atypical ratio for the tech world. The diversity we strive to have within our organization enables us to better serve the broad range of customers that come to Animoto for our video marketing product and our social media expertise," said Michelle Leirer, VP of People, Animoto.

About Animoto

Animoto's award-winning online video builder makes it easy for anyone to create powerful and professional videos. Millions of consumers, businesses, marketers, and photographers around the world use Animoto to turn content they already have into videos that stand out in a video-first world. Founded in 2006, Animoto has offices in New York City and San Francisco. For more information, visit http://animoto.com.

Animoto is a registered trademark of Animoto Inc. Other names may be trademarks of their respective owners.

SOURCE Animoto