RYU Engages THRSXTY to Launch Global PR Campaign

VANCOUVER, Feb. 28, 2018 /PRNewswire/ - RYU Apparel Inc. (TSX VENTURE: RYU.V) creators of urban athletic apparel, today announced the appointment of THRSXTY, co-owned by Exposure Group and a member of the Exposure Group network of international agencies, as its new global Agency of Record for creative strategy and marketing services.

THRSXTY is a marketing services agency based in London, Tokyo, New York, and  Paris, specialising in fashion, retail and lifestyle brands. The agency will provide creative strategy, marketing and public relations services across multiple territories and will also support the launches of RYU's planned new stores across North America. This creative support will complement some of RYU's existing public relations and digital marketing agency relationships.

Marcello Leone, CEO of RYU, stated: "As the RYU brand continues to grow, this partnership will give us access to very experienced international creative talent who work with some of the world's most iconic brands. We are delighted to have them all on board and we are already seeing a positive impact on our direction for 2018 and the foreseeable future."

Oliver Wheeler, CEO of  THRSXTY, affirmed: "With five stores in Canada and a fast growing international e-commerce platform, RYU has already demonstrated huge potential as a global athletic apparel brand. We are incredibly excited to be contributing to the acceleration of that journey as it continues to expand across North America and beyond. The RYU team is as passionate about their business as we are about ours and we have great optimism for our partnership."

About RYU
Respect Your Universe is an award-winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletically minded  man and woman. Innovatively designed without compromise and tailored for fit, comfort, and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com 

About THRSXTY
THRSXTY is a marketing services agency based in London, Tokyo, Paris and New York specialising in public relations and marketing services for consumer and lifestyle brands. The agency is a member of the Exposure Group network and is co-owned by the Exposure Group and Oliver Wheeler, CEO. For more information, visit: www.thrsxty.com

On Behalf of the Board

RYU APPAREL INC.
"Marcello Leone"

Marcello Leone, CEO, President and Chairman of the Board
Tel: 604-235-2880

Neither the TSX Venture Exchange nor its Regulation ServicesProvider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE RYU Apparel Inc.