DOVE® Chocolate Introduces New Product Lineup For 2018
HACKETTSTOWN, N.J., Feb. 22, 2018 /PRNewswire/ -- Fans of the signature silky smooth taste of DOVE® Chocolate will go "nuts" for the brand's latest product innovation -- DOVE® Chocolate Covered Dusted Almonds and Cashews. To support the growing consumer trend of seeking a more balanced lifestyle1 in their food decisions, these delicious almonds and cashews are covered with DOVE® Milk or Dark Chocolate and then dusted with cocoa, cinnamon or sea salt for a satisfying treat.
Available at retailers nationwide in March, the experts at DOVE® Chocolate have crafted three bold varieties: Cinnamon Dusted Dark Chocolate Almonds, Sea Salt Dusted Milk Chocolate Cashews and Cocoa Dusted Dark Chocolate Cashews. Each bite is perfectly balanced with the crunch and nutty flavor of cashews or almonds and the silky smooth texture of DOVE® Chocolate that fans know and love. Finished with a kick of spice, these delectable bite size treats will have them reaching for more.
"We challenged ourselves to create a product that would be truly innovative and special for our growing fan base," said Kerry Cavanaugh, Brand Director, DOVE® Chocolate. "They love DOVE® for our signature silky smooth chocolate and flavor variety. This bold taste experience is differentiated by the dustings of cinnamon, sea salt and cocoa that should leave fans feeling invigorated, as if they've discovered something new and unexpected with DOVE®."
DOVE® Chocolate Covered Dusted Almonds and Cashews will be available at drug, mass, grocery and value stores nationwide in March with a suggested retail price starting at $1.99 for a 1.6 oz. slim pack and $3.99 for 5 oz. and 5.5 oz. stand up pouches. Cinnamon Dusted Dark Chocolate Almonds and Sea Salt Milk Chocolate Cashews will be available in both slim packs and stand up pouches while Cocoa Dusted Dark Chocolate Cashews will be available only in stand up pouches.
More 2018 DOVE® Chocolate Innovations:
Also in March, DOVE® Chocolate PROMISES® will be easier to find in new re-sealable stand up pouches featuring eye-catching graphics to replace the laydown bags. In addition, three new PROMISES® large stand up pouches will be available in Milk Chocolate, Dark Chocolate and a Variety Bag including Milk Chocolate, Dark Chocolate and Milk Chocolate and Caramel flavors.
DOVE® PROMISES® Silky Smooth Cookie Crisp and Milk Chocolate will also have expanded distribution at retailers nationwide. Each bite is filled with crispy cookie pieces and contains only the finest quality cacao. While this limited edition flavor has been a favorite among fans, it will now be available nationally where DOVE® Chocolate products are sold.
About DOVE® Chocolate
From bean to bar, Mars Wrigley Confectionery takes great care to maintain the highest standards of quality when crafting DOVE® Chocolate. It all starts with only the best cacao beans, which are tested by experts for quality and flavor. The beans are then taken through special roasting and grinding techniques ? a process rooted in European tradition - to create the signature silky smooth texture and great taste of DOVE® Chocolate. Finally, the perfect combination of chocolate liquor and 100 percent pure cocoa butter are added to create a balanced taste that's not too sweet, nor too bitter. For more information about DOVE® Chocolate, visit www.dovechocolate.com, Facebook, Twitter and Instagram.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5tm, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partnerstm. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles ? Quality, Responsibility, Mutuality, Efficiency and Freedom ? inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
1 Mintel "Global Food & Drink Trends," 2018
SOURCE Mars, Incorporated
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