Le Lézard
Classified in: Business
Subjects: PDT, LIC, FVT

World's Oldest Brewery Joins Forces with America's Craft Beer Pioneer


MOUNT PLEASANT, S. C., Feb. 20, 2018 /PRNewswire/ -- Weihenstephan, the World's Oldest Brewery, has embarked on a dream-team partnership with Sierra Nevada, one of America's pioneering craft brewers, to create "Braupakt," the eagerly-anticipated Hefeweissbier. Weihenstephaner Braupakt will be available nationwide in April 2018.

"This is the first time Sierra Nevada chose to partner with a long-established brewery," noted Tobias Zollo, brewmaster at Weihenstephan. "Both breweries had something to glean and gain from the other. We came in with high standards for the Hefeweissbier style. Sierra Nevada, who is world-renowned for the Pale Ale style, came in with the discerning palettes for fruity and aromatic-bodied beers. With Braupakt, we were able to exceed the expectations of both breweries."

Brewmasters from the two breweries spent the better part of 2017 on recipe development, ultimately creating the fruity-hoppy Braupakt, brewed with the Hallertauer Tradition hop and refined with American West Coast Amarillo and Chinook hops. Both Weihenstephan and Sierra Nevada are widely recognized for establishing brewing standards for their respective styles, and are renowned for their contributions to contemporary brewing techniques. Braupakt (literally translated; Brewery Pact) merges "old world" purity standards and brewing methodologies with "new world" innovation and hop flavors. The name plays on America's "bro pact" vernacular for fraternal allegiances and the label features the imperial Bavarian bear sporting a "hang loose" gesture.

"We are extremely excited to share our Braupakt collaboration with the beer community. When we look to create these partnerships, rarely do you get to work with breweries of [Weihenstephan's] stature and we were blown away by the process," noted Scott Jennings, brewmaster of Sierra Nevada. "Not only are we blown away by the finished beer... we learned a lot on this journey as well from one of the original visionaries in our industry."

Taste description: The amber, naturally cloudy Hefeweissbier adorns a creamy head and smells of peach, apricot and citrus fruits with a fine banana yeast note as well as a refreshing grapefruit note from the Chinook hops. The fruity peach and apricot taste of the Amarillo hops is complemented by the mild sweetness of the used caramel malt. The fine, fresh body of Hefeweissbier develops a harmonious mouthfeel on the finish.

Analysis data (approximate information):

Fits exotic and spicy-hot dishes with fish, meat and seafood.

About the Bavarian State Brewery Weihenstephan:
The Bavarian State Brewery Weihenstephan, founded in 1040 as a monastery brewery of the Benedictine monks, is now a state-owned enterprise, which is run by private-sector standards. Hidden behind the historic walls of the brewery is state-of-the-art technology, which draws on current scientific findings in beverage technology. Together with nearly 1000 years of experience and traditional brewing techniques, premium beers of the highest quality are created, which receive the most coveted awards at the international beer competitions every year. For more information please visit www.weihenstephaner.com.

About Sierra Nevada:
Sierra Nevada Brewing Co. of Chico, California, and Mills River, North Carolina was founded in 1980 as the 42nd brewery in the United States (compared to 5,300 breweries today) by Ken Grossman. As one of the first craft beer breweries in the US, Sierra Nevada was instrumental in the boom of today's US beer scene. In just a few years, the brewery, with its innovative and high-quality craft beers, has become one of the largest and best known breweries in the USA. More information on www.sierranevada.com.

Media Contact:
BLAZE PR / Matt Kovacs
[email protected] 
310-395-5050

 

SOURCE Weihenstephan


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