LeSportsac and Bag Studio announce strategic agreement

NEW YORK, Feb. 15, 2018 /PRNewswire/ -- LeSportsac Inc. is partnering with BAG STUDIO, to create a full assortment of handbags, small goods, and travel pieces for the United States wholesale market.

Since it's founding in 1974, LeSportsac has become an iconic American brand sold throughout multiple countries around the world. Aligning and collaborating with taste makers and trendsetters such as Stella McCartney, Diane Von Furstenberg, Jonathan Adler and Gwen Stefani has established LeSportsac as a leading & influential brand. Offering a complete range of handbags, travel bags, totes, messengers, backpacks, and accessories with superior functionality, in a wide variety of colors and prints, in high performance materials, has defined the brand consistently from the start.

In keeping with, embracing, and celebrating LeSportsac's heritage elements that have made the brand what it is today, BAG STUDIO will produce a vast collection of modern and trend focused bags. The design esthetic will embody sporty, chic, cool and fashion forward. The intent is to maintain the loyal and eternally dedicated fan of the brand while expanding to capture a broader market that perhaps might just now being introduced to the brand.

Today, the brand is and continues to be sold in the US, Latin America, Asia, Europe, and the Middle East.

The collection will make its debut during accessory market in February 2018 and launch July 2018.

About LeSportsac

An iconic lifestyle brand with a global outlook, LeSportsac was founded in 1974 by Melvin and Sandy Schifter, who invented the original ripstop parachute nylon bags and luggage. Today, the company (acquired by Itochu Corp. in 2006) has become known worldwide for its lightweight, high quality accessories, combining whimsical colors and prints with on-the-go functionality and enduring quality. Designed in the USA and made to travel (whether just around the block or around the globe), LeSportsac is a leader and innovator in the accessories market, committed to creating stylish, versatile bags that are made for the modern, mobile lifestyle and packed with possibilities.

About BAG Studio

BAG STUDIO is a global organization, dedicated to the world of fashion. They have extensive experience in the implementation and execution of licensed brands in men's and women's handbag, small goods, and travel categories. With excellent sourcing, manufacturing, and production capabilities, in conjunction with a diverse and talented in-house design & merchandising team, Bag Studio has become one of the leading firms in the industry.

SOURCE LeSportsac