Unprecedented Win At Product Of The Year: Turtle Wax Captures Top Honor In Pet Care Category
NEW YORK, Feb. 7, 2018 /PRNewswire/ -- Turtle Wax Power Out! Carpet & Mats Cleaner, an easy-to-use cleaner that is safe for use around pets, has been named Product of the Year for 2018 in the pet care category. Product of the Year is the world's largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights.
"We are honored Turtle Wax Power Out! Carpet & Mats Cleaner has been selected as a 2018 Product of the Year Award winner in the pet care category," said Mike Schultz, Sr. Vice President, Research & Development, Turtle Wax. "For more than 70 years, we've focused on developing products that make driving more enjoyable and we're extending that same level of dedication to pets. Whether you're driving around town with your four-legged friend or relaxing at home, Power Out! Carpet & Mats offers peace of mind that you can quickly clean up pet messes with ease."
THE STAIN-AND-ODOR BUSTER CONSUMERS VOTED NO. 1
Traditionally known for wash and wax products that make cars shine, Turtle Wax introduced Power Out! Carpet & Mats Cleaner after uncovering a gap in the pet care marketplace for intuitive, effective cleaners. Whether furry friends leave their mark inside the car or at home, on carpeting and furniture, Power Out! Carpet & Mats Cleaner eliminates tough stains and leaves the car and home smelling fresh. The versatile product tackles a variety of pet messes with ease from urine stains and pet hair to unwanted odors.
The No. 1-voted product features an oxygenated deep-foaming cleaner to remove ground-in stains and protect carpets and mats from future stains caused by pets. The detachable, patent-pending MicroScrub brush reaches deep into carpet fibers and rubber mat crevices to lift even the toughest stains while also catching pet hair and dirt. Say goodbye to lingering pet smells, too. Formulated with exclusive Odor-X® Technology, Power Out! Carpet & Mats Cleaner seeks and destroys pet odors at the molecular level, leaving behind a fresh scent for up to 30 days.
INTRODUCING THE ALL-NEW POWER OUT! PET MESS KIT
Continuing its commitment to innovate pet care products, Turtle Wax this spring will launch the all-new Turtle Wax Power Out! Pet Mess Kit to effortlessly clean all pet messes in the home and car. The three-in-one stain-and-odor solution includes: all-new Power Out! Fresh Clean All-Surface Cleaner in the Triple Fresh Scent to organically clean everything from dirt to pet messes, Power Out! Odor-X Odor Eliminator to remove odors on the go, and the Pet Hair Lifter for removing pet hair from carpets, upholstery and clothes.
Stay up to speed with the latest on Turtle Wax products and innovations, as well as great car care tips by visiting www.TurtleWax.com or following on Facebook, Twitter and Instagram.
About Turtle Wax
For more than 70 years, Turtle Wax has been a leader in the car care industry, formulating innovative product lines to meet the ever-changing needs of both car consumers and the automotive industry. With humble roots in Chicago, Ill., Turtle Wax continues to be a family-owned and operated business with sales in more than 90 countries. Follow our passion for driving on Facebook, Twitter and Instagram and discover our breakthrough innovation at www.turtlewax.com.
About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer insights. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
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SOURCE Turtle Wax
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