JTV® Strong Holiday Season with 115% Increase in Site and Mobile Visits
KNOXVILLE, Tenn., Feb. 6, 2018 /PRNewswire/ -- JTV (Jewelry Television®), the leading omni-digital retailer dedicated to the jewelry and gemstones industry, announced its digital presence continued to grow rapidly with a 115% increase in unique user visits while mobile revenue increased 25% from the prior year.
JTV realized a 6.2%, increase in same-store sales growth in the holiday months of 2017 (November ? December 2017), nearly double overall retail performance, and delivering record profitability.
JTV attributes this strong quarterly growth to a strategy that lessened the reliance on incentives and promotions. During the holiday season, a sizeable number of retailers relied on this tactic to increase sales, but JTV believed that while most consumers have come to expect heavy discounting from retailers, the brand, with its unique selling approach, strong digital presence, exceptional merchandising and industry leading customer participation, reduced reliance on promotional tactics.
"In an industry where many of our competitors continue to struggle, JTV has consistently delivered strong sales and even better gross margin growth," said Tim Matthews, CEO, JTV. "We're focused on providing the type of experiences and products that our customers have come to expect, and we believe that delivering on these expectations has been vital to our success."
JTV previously reported Q3 2017 sales growth of 8.6% (July 2017 ? September 2017).
Note: JTV's fiscal calendar runs from July ? June. The above sales information represents JTV's fiscal Q2 2018.
About JTV®
JTV (Jewelry Television®) is the leading retailer of jewelry and gemstones in the United States. With a proven 24-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including live TV programming, 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust and engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2015. For more information, visit JTV.com and JTV's social media channels: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn.
Media Contact:
Chris Potter
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404-832-6349
SOURCE JTV
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