Steam Whistle Brewing Pledges to Donate 50% of Profits to the Downie Wenjack Fund Throughout Entire Month of February
The funds raised will go towards supporting national projects that build positive relationships between Indigenous and non-Indigenous people.
TORONTO, Feb. 2, 2018 /CNW/ - In an effort to support national projects that build positive relationships between Indigenous and non-Indigenous people, Steam Whistle Brewing has pledged to donate 50% of all profits from beer sales during the month of February to the Downie Wenjack Fund.
Like countless Canadians, Steam Whistle's staff were inspired by the late artist and activist Gord Downie, and his final studio album Secret Path, which centred around the story of Chanie Wenjack. Steam Whistle felt that Wenjack's story illustrated the need to work together as Canadians to build a more inclusive and united country, and in partnering with the Downie Wenjack Fund, they will be supporting this initiative.
"Our goal is to carry on the conversation Gord started by raising awareness amongst Canadians and draw attention to a cause as Canadians we feel passionate about," states Tim McLaughlin, Director of Marketing at Steam Whistle Brewing. "We hope it inspires a positive change in attitudes and actions."
In addition to the donation, Steam Whistle Brewing will be hosting a special screening of Secret Path on Sunday, February 25th from 1-4pm. Steam Whistle has also committed to launching a Downie Wenjack Legacy Space within the next year, highlighting their long term commitment and support of the Downie Wenjack Fund beyond the month of February.
The Downie Wenjack Fund is part of Gord Downie's legacy and embodies his commitment, and that of both the Downie and Wenjack families, to call Canadians to learning and action in solidarity with Indigenous peoples of this land. In partnering with Steam Whistle Brewing, the fund hopes to provide an opportunity for Steam Whistle consumers to learn more, and inspire them to contribute to our path towards reconciliation.
"Reconciliation is a shared Canadian challenge - we're all in this together," said Mike Downie, co-founder of the Downie Wenjack Fund. "This initiative from Steam Whistle Brewing will create an opportunity to reach more Canadians and perhaps inspire them to walk this path towards reconciliation with us."
To learn more about the Downie Wenjack Fund and ReconciliACTION, programs click here.
Any bar or restaurant across Canada offering Steam Whistle will automatically be a participant in this initiative. Donations to the Downie Wenjack Fund can also be made directly here.
ABOUT THE DOWNIE WENJACK FUND
The Gord Downie & Chanie Wenjack Fund (DWF) is part of Gord Downie's legacy and embodies his commitment, and that of both the Downie and Wenjack families, to call Canadians to learning and action in solidarity with Indigenous peoples of this land. In collaboration with the Wenjack family, the goal of the fund is to continue the conversation that began with Chanie Wenjack's residential school story, and to support the reconciliation process through a combination of awareness, education and action. The Downie Wenjack Fund is a project on the Tides Canada Shared Service Platform.
https://www.downiewenjack.ca
https://www.facebook.com/downiewenjack
https://twitter.com/downiewenjack
ABOUT STEAM WHISTLE
Steam Whistle, an independent brewery housed in Toronto's historic John St. Roundhouse, has a passionate focus of making just one beer of exceptional quality that Canadians can be proud of. Their refreshing, award-winning Pilsner is crafted with traditional European brewing methods and only four, natural (GMO-free) ingredients under the watchful eye of their Czech-trained Master Brewer. Steam Whistle Pilsner is packaged in signature green glass bottles, cans and draught, and is shipped fresh across Canada to beer and liquor retailers as well as licensed bars & restaurants. Since its inception, Steam Whistle has welcomed more than a million visitors to the brewery for a tour or one of the many on-site events, concerts and art shows. The brewery which is privately held by family, friends and employees, has been highly awarded for its premium beer, its company culture, community support and environmental practices. Steam Whistle Pilsner is one of the premiere beer brands in Canada.
http://steamwhistle.ca/
https://www.facebook.com/SteamWhistle/
https://twitter.com/SteamWhistle
http://instagram.com/steamwhistlebrewing
SOURCE Steam Whistle Brewing
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