All Woman Project x BABOR Collaboration
NEW YORK, Jan. 26, 2018 /PRNewswire/ -- Luxury professional skincare brand BABOR has unveiled its first ever North American collaboration, partnering with All Woman Project, a non-profit organization dedicated to helping girls and women worldwide feel positive, empowered, and confident about themselves regardless of age, shape, or race. BABOR is supporting the initiative with a limited-edition AWPxBABOR Beauty Ampoule Set, along with a creative awareness campaign. The All Woman Project x BABOR collaboration celebrates the beauty of diversity while raising awareness and support for empowering women. BABOR will donate 50% of sales from the collaborative Beauty Ampoule Set to The All Woman Project.
"At the heart of the AWPxBABOR partnership -- which kicks off in time for fashion month -- is a stunning creative campaign featuring a diverse group of inspiring women, including models, activists, mothers, designers, editors, and more. These women showcase a diverse range of beauty that is not retouched or Photoshopped," says Benjamin Simpson, SVP of Marketing at BABOR. "This campaign utilizes beautiful visuals that capture empowerment, strength, inclusivity, imperfections, and true beauty, while provoking an important conversation that is at the forefront not just of the beauty and fashion world, but within every part of a woman's life today."
The AWPxBABOR Beauty Ampoule Set features seven highly concentrated, natural active beauty boosters sealed in a powerful, single dose glass ampoule that creates immediate, visible results. The AWPxBABOR set includes four Hydra Plus Active Fluid Ampoules, loaded with hyaluronic acid and a plant-based moisturizer, and three Active Night Fluid Ampoules that work during the deep sleep phase to restore and rejuvenate with black willow bark, extracts of black algae, and black truffle. The limited-edition set ? meant to empower women at any age to have their best skin - retails for $40 and is available exclusively at www.AWPxBABOR.com.
"The All Woman Project x BABOR product and campaign collaboration enables girls and women worldwide to feel positive and confident about themselves, regardless of their appearance or perceived flaws," Tim Waller, President of BABOR North America explains. "Through All Woman Project's educational programming supported by sales from our AWPxBABOR collaboration and our awareness campaign, we aim to not only give the gift of confidence and self-love to all women, but to also spread a very important message that gives women of all ages, races, and shapes the ability and freedom to express who they truly are; with no barriers."
The diverse cast of "all women" includes AWP co-founders Charli Howard and Clementine Desseaux; model, activist, and mother Denise Bidot; Lauren Chan, editor and former model; Nykhor-Nyakueinyang Paul, international activist and model; Becca Thorpe, vice president of Muse Models and director of Muse Curve; 57-year old model Nicola Griffin, who also recently made history as the oldest model to be featured in the Sports Illustrated Swimsuit Issue; and Sharon Lombardo, creative director at Anne Klein.
All Woman Project co-founder Clementine Desseaux further shares, "It's important that the beauty industry represents all kinds of beauties. BABOR is setting an example amongst European beauty brands that have been very conservative with their casting choices and messaging." She continues, "As a French woman who suffered from being 'different' growing up in my country, it's important to me that beauty brands set an example and take a stand for diversity--like partnering with AWP--and using the beautiful diversity of ages, skins, textures, colors, and sizes that is available to them. Putting not only our imperfect, unretouched faces on their packaging but also our natural bodies, shows how far they are willing to go in representing all women."
"How we see ourselves can often serve as the foundation for how we think, act and feel," says Mark Wuttke, President and COO, BABOR North America. "This healthy form of self-love always manifests itself and provides an ideal environment of wellness."
For more information, please visit www.AWPxBABOR.com, @BABORUSA or Facebook.com/BABORUSA. Campaign social call outs: #AWPxBABOR @baborusa @allwomanproject
ABOUT BABOR
It all began in 1956 with a black rose ? the symbol of infinite beauty. Since then, as a pioneer in professional skincare, BABOR has set the standard in skincare research, made in Germany. Today, we remain driven by that pioneering spirit in our passionate quest for individual beauty. At BABOR, our highly innovative active formulations are carefully combined with our exclusive treatment methods to provide outstanding results and a uniquely indulgent experience each and every time. www.babor.com.
ABOUT ALL WOMAN PROJECT
The All Woman Project is a 501c organization dedicated to empowering women through self-love; as size, age, and color do not limit us. We aim to empower women worldwide to feel positive and confident about themselves, regardless of what they look like or whatever flaw they think they have. We celebrate an unretouched, beautiful woman; our campaigns are always 100% Photoshop-free. Our physical attributes do not define us as women; our strength and character does; all of this makes us All Woman. www.allwomanproject.com
CONTACT:
BEACH HOUSE PR
Amy Denoon; [email protected]
Brittany Hohl; [email protected]
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