Clinical Trial Patient Recruitment and Retention Company CTM, Discusses the Benefits of Using Nurses at Call Centers to Screen Potential Study Patients

JERICHO, N.Y., Jan. 26, 2018 /PRNewswire-iReach/ -- Pharmaceutical and device manufacturers as well as many patient recruitment companies are becoming increasingly aware of the importance of employing medical professionals at call centers to improve clinical trial patient recruitment and retention. Global full-service clinical trial patient recruitment and retention agency, CTM, explains how the inclusion of nurses can help drive success for clinical trial enrollment.

Nurses have extensive medical knowledge and experience in the healthcare industry. Speaking to a nurse, rather than a standard call center employee, can make patients feel more comfortable about enrolling and participating in a clinical trial. Studies utilizing call center nurses in the recruitment process typically enroll and retain patients with a higher rate of success.

In addition to driving the successful enrollment and retention of patients, nurses improve the success of clinical trials by:

Being naturally altruistic. The job function of a nurse is to be patient-centric. Patients who decide to place a call to learn more about a clinical study take comfort in speaking with an empathetic, and compassionate nurse who will provide an accurate description of the study. A nurse will correctly pronounce medical terminology and be able to properly address a patient's concerns. Hiring a nurse-staffed call center gives a study sponsor peace of mind that medical professionals will be servicing potential patients.

Identifying strategies to increase enrollment. A nurse's unique background and professional experience makes them a valuable resource when screening patients for a clinical study. When asked, nurses can typically identify potential areas for script improvement that can help with increased referrals. Throughout their careers, nurses are often patient-facing, which means they can also help identify patient-centric tactics that will potentially lead to a higher rate of enrollment success.

Making patients comfortable. When prospective participants have questions or concerns, nurses have the training and background required to provide useful answers and information. As a result, they can improve patient attitudes toward research and encourage patient participation. Nurses are one of the most trusted occupations, and sponsors of clinical trials can establish an early expectation of empathy and understanding by advertising that callers can speak directly with a nurse (rather than a standard call center employee). Trials dealing with particularly delicate or sensitive issues are likely to see an increase in willingness to divulge information in patients who are screened by a nurse-staffed call center.

While all clinical trial call center employees must stick to a pre-approved script, the specific knowledge possessed by nurses can inspire patient confidence.

About CTM:

CTM is a global clinical trial patient recruitment and retention agency. They have been a top vendor to sponsors, CROs, sites, and other patient recruitment providers since 1995. Clients rely on CTM to determine the most cost-effective ways to recruit and retain patients for clinical studies. They seek out CTM's team of dedicated personnel and unique and effective technology solutions that help accelerate the patient recruitment and retention process. CliniCallRNtm is CTM's global, nurse-staffed call center. For more about CTM visit www.ctmenrolls.com. 

Media Contact: Lisa Giosi, fishbat Media, 855-347-4228, [email protected]

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SOURCE CTM