Taylor Morrison Awarded America's Most Trusted 2018 Home Builder by Lifestory Research

NEWPORT BEACH, Calif., Jan. 17, 2018 /PRNewswire/ -- Taylor Morrison ranks highest in trust among new home shoppers, according to the Lifestory Research 2018 America's Most Trusted^® Home Builder Study released today. This is the third consecutive year Taylor Morrison has received this distinction, which is based on the opinions of 31,136 home shoppers actively looking for a new home in the top housing markets in the United States. 

"Trust is the currency consumers are seeking from brands in the marketplace," said Eric Snider, President of Lifestory Research. "The housing market is healthy and has many people searching for home builders they trust.  Buying a home is not only a significant investment, but it is also the place people live out their personal stories, and as a result, trust is at the forefront of their purchase decision."

As the 2018 Lifestory Research America's Most Trusted Home Builder, Taylor Morrison produced the highest Net Trust Index Quotient Score. Home builders with an above average trust score were: (1) Taylor Morrison, (2) Toll Brothers, (3) William Lyon Homes, (4) Richmond American, (5) TriPointe Homes, (6) K. Hovnanian, (7) Shea Homes, (8) Ashton Woods Homes, (9) David Weekley, and (10) Century Communities.

To identify America's Most Trusted^®, each year Lifestory Research conducts the most extensive survey in America, with feedback from more than 30,000 people. Each brand's score is based on a Trust Index formed from survey feedback of a random sample of consumers. People anonymously assess the trust they have in brands they encounter during their active search for specific products. Survey results are compared with peer organizations of like size and complexity and are highly reliable statistically. The study is a representative sample of consumers who are actively considering a product or service and have formed an opinion of the brand. The program of research occurs throughout the year, with results published annually. This year's study includes the trust of home builders, laundry appliance brands, faucets, paint brands, kitchen appliance brands, residential brokerage brands, HVAC brands, and active adult resort builder brands.

About Lifestory Research^®

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SOURCE Lifestory Research