Dx3 names new PR agency of record

Craft Public Relations will run the press office for Canada's leading digital marketing & retail event

TORONTO, Jan. 17, 2018 /CNW/ - As Dx3 prepares to bring the world's top technology brands together with Canada's leading brands, retailers and agencies this March, it's also embarking on a brand new agency relationship, selecting Craft Public Relations as the PR agency of record for Dx3 2018.

Craft will handle all public relations in support of Dx3, including managing the conference's press office. Dx3, which will take place at the Metro Toronto Convention Centre on March 7 and 8, is Canada's largest conference and trade show dedicated to digital marketing, retail, and advertising.

"Across our speakers, exhibitors and workshops, we have a deep well of stories to tap into," says Eric Mercer, Director of Content for Dx3. "We were looking for passionate storytellers who could bring the unique experience of Dx3 to life through earned media. We found that in Craft."

More than 100 exhibitors and 60 speakers are expected at Dx3 2018. Some participating companies this year include Amazon, TIFF, RBC, EY, Rangle.io, SweetIQ, PayPal, Sitecore, Environics Analytics, Art & Science and Square.

Dx3 is the latest client win for Craft, which celebrated two years of operation at the end of 2017. The agency's client roster also includes Nintendo, Moosehead, Innis & Gunn, Tetley, Columbia and GE Appliances.

"At Craft, we're passionate about telling stories worth sharing," explains Craft President, Lisa Pasquin. "Dx3 is two days of interactive, thought-leading and provocative storytelling - there is so much rich content here. We're simply thrilled with the opportunity."

Our thanks to Cision for sponsoring this announcement.

SOURCE Dx3 Canada