Le Lézard
Classified in: Business
Subject: TNM

Palm Beach Tan Acquires Atlanta Area Solar Dimensions Salons


DALLAS, Jan. 16, 2018 /PRNewswire/ -- Palm Beach Tan, the nation's largest indoor tanning provider, today announced it has acquired Atlanta, Georgia-based Solar Dimensions tanning salons. The acquisition, which more than doubles the Palm Beach Tan footprint in the Atlanta market, includes all Solar Dimensions branded salons, but does not include one Solarium salon in Alpharetta, Ga.  

"We're thrilled to expand our presence in the Peach State and welcome all Solar Dimensions customers to the Palm Beach Tan family," said Diane Lucas, President and CEO of Palm Beach Tan.

After more than 20 years in business, the owners of Solar Dimensions teamed up with Palm Beach Tan to ensure their customers and team members would be well taken care of as they begin to pursue other opportunities.

"We were confident that Palm Beach Tan would be our best acquisition partner because of their distinction as leaders in the industry," said Alex Royter, CEO of Solar Dimensions. "The entire acquisition process has been smooth and direct, and we thank the Palm Beach Tan team for their hard work and professionalism throughout this transition. We know that our customers and employees will be served well under their leadership."  

The following Solar Dimensions salons will be rebranded to Palm Beach Tan. All previously purchased memberships, packages and sessions have already been transferred to Palm Beach Tan: 

Because of their proximity to existing Palm Beach Tan salons, Solar Dimensions will close the following locations. Existing memberships, packages and sessions purchased at these stores will be honored at all Palm Beach Tan locations.

Founded in 1990, Palm Beach Tan, Inc. is the leader in the indoor tanning industry, operating more than 460 locations, both corporate and franchised owned under the brands Palm Beach Tan, Palm Beach Tan Sunless, and Planet Tan. The company has revolutionized the industry through innovative technology, a continued focus on the education of its team members and a strict focus on tanning in moderation.  Palm Beach Tan offers convenience and a full range of services: multiple levels of tanning beds, sunless Mystic Tanning and Versa Spa tanning and skin care, as well as premium skin care products. For more information about Palm Beach Tan, Inc., please visit www.palmbeachtan.com or www.facebook.com/PBTOfficial.

SOURCE Palm Beach Tan


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