Root Robotics Receives Commitment From CODING&PLAY To Deploy 50,000 ROOT Coding Robots In Korea

LAS VEGAS, Jan. 10, 2018 /PRNewswire/ -- Root Robotics announced today that it has received a commitment from CODING&PLAY, a children's education company based in Korea, to purchase and deploy 50,000 ROOT robots in Korea. The companies announced that, along with this commitment, CODING&PLAY will receive exclusive distribution rights for ROOT products into the Korean market.

Root Robotics delivers a complete learning experience for users of any age or skill level using the ROOT app designed to grow with the user as their skills and knowledge improve. The three levels of the ROOT app offer valuable tools for logic, problem solving and creativity. The app begins with simple sequences, patterns, loops and visual language, and works up to advanced programming languages such as Python, JavaScript and Swift. ROOT robots are on display this week in the Root Robotics exhibit at the Consumer Electronics Show (CES) Tech West, Sands Hall D, booth #43961.

"The relationship with CODING&PLAY is a further example of Root Robotics' strong commitment to offer ROOT products to international markets, as well as the U.S. domestic market," said Zee Dubrovsky, CEO and co-founder of Root Robotics. "We are excited to partner with the CODING&PLAY team, whose award-winning, innovative approach to teaching coding with robotics has driven growth in their learning centers and has further positioned them as a market leader in Korea."

CODING&PLAY is a children's coding education company that teaches coding to children in Korea as an afterschool program. As part of this partnership, ROOT will be deployed to all 50 of the CODING&PLAY coding education centers in Korea with a custom curriculum. 

"We are impressed with Root Robotics' commitment to developing next-generation robotics product that will attract and intrigue children to learn about coding. Root Robotics has developed a way to combine the digital world of coding with the physical world in such an incredible way, and we're thrilled to be the Korean distributor of such a revolutionary product," said Kelly Ryoo, chief marketing officer of CODING&PLAY.

Root Robotics has an exclusive worldwide licensing agreement for the technology that drives ROOT and ROOT's unique programming interface through Harvard University's Office of Technology Development. The company is now accepting pre-orders at www.codewithroot.com, with orders shipping in spring 2018. For more information, visit www.codewithroot.com and follow @codewithroot on social media, including Twitter and Facebook.

ROOT robots are on display this week in the CODING&PLAY exhibit at the Consumer Electronics Show (CES) Tech South, LVCC, booth #30717.

About Root Robotics

Root Robotics, headquartered in Cambridge, MA, is on a mission to help anyone learn to code. We believe robots are the best way to engage kids on the journey to learn how automation really works. Root is the robot that teaches coding through a distinct interface that is licensed by Harvard University's Office of Technology Development. The company is now accepting pre-orders at www.codewithroot.com, with orders shipping in spring 2018. For more information, visit www.codewithroot.com.

About CODING&PLAY 

CODING&PLAY, based in Korea, is a professional children's coding education program that helps children develop the ability to think logically from the time when they are preschoolers, and to learn the concept of coding as naturally as learning to play, through a variety of programs that are designed to develop the ability to think logically, with creativity, problem-solving and communication abilities. CODING&PLAY is working for children, to help them realize their small dreams. To learn more, visit www.codingnplay.co.kr.

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Scott Goldberg & Nicole Brief
Southard Freeman Communications
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SOURCE Root Robotics