Altarum Institute's Payformance Solutions Selects Amendola Communications as Public Relations Partner

SCOTTSDALE, Ariz., Jan. 9, 2018 /PRNewswire/ -- Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been selected as the agency of record for Payformance Solutions, a leading provider of value-based reimbursement solutions and services. Amendola will leverage long-standing relationships with healthcare editors and writers as well as deep industry expertise to help share how Payformance bridges the gap between payers and providers in evaluating and negotiating value-based reimbursement contracts. This comes soon after the agency developed Payformance Solutions' website content.

"When I start working with a new healthcare IT company, Amendola is my first call," said Brett Furst, founder and CEO of Foresight Ventures and a strategic advisor to Payformance Solutions. "They have effectively positioned two previous companies I worked for with tremendous success. I appreciate their deep industry expertise and relationships, and know that they will take Payformance to the next level."

Payformance Solutions equips payers and providers with the technical tools and resources required to design, evaluate, build, measure and negotiate value-based reimbursement contracts while aligning financial goals with improved patient outcomes. Backed by the respected, nonprofit research and consulting organization, Altarum Institute, the company delivers a full-service approach that helps ensure an organization's transition to value-based care accelerates smoothly with speed and flexibility while improving the quality of care.

Amendola will provide media and analyst relations, utilizing its extensive relationships throughout the industry to bring focus to the nuances of value-based care and help establish Payformance Solutions as a thought leader.

"It's a testament to Amendola to have repeat clients such as Brett Furst and I so much appreciate his vote of confidence," according to Amendola CEO Jodi Amendola. "In years past, there has been a level of uncertainty between payers and providers due to differing objectives. Payformance Solutions is bridging that divide and helping organizations navigate a new reimbursement model through value-based contracts. We are excited to work with Payformance and educate the industry about the important services it is delivering." 

About Payformance Solutions

Payformance Solutions is a value-based reimbursement service provider dedicated to advancing payment transformation in the healthcare industry. Leveraging our affiliation with nonprofit research and consulting organization Altarum Institute, we launched a suite of services to equip payers and providers with the technical tools and resources required to design, evaluate, build, measure and negotiate value-based reimbursement contracts while aligning financial goals with improved patient outcomes. For more information, visit: www.payformancesolutions.com.

About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for multiple years, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola's seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry's "A Team," visit www.acmarketingpr.com and follow Amendola on Twitter and LinkedIn.

Media Contact: 
Marcia Rhodes 
Amendola Communications 
480.664.8412 ext. 15 
[email protected]

SOURCE Amendola Communications