Le Lézard
Classified in: Business
Subjects: LIC, JVN

Elie Tahari In A Landmark Joint Venture With Bluestar Alliance, LLC


NEW YORK, Jan. 4, 2018 /PRNewswire/ -- Elie Tahari, Ltd. and Bluestar Alliance, LLC announced today the formation of a new joint venture company, TBH Brand Holdings, LLC.  Under this partnership, Elie Tahari has contributed the intellectual property for his Tahari and T Tahari along with related trademarks into the joint venture with Bluestar Alliance, who will be responsible for the day-to-day management and licensing of these brands both domestically and internationally.  In addition, the new company will assume responsibility for the licensing management of the Elie Tahari core trademark with a focus on expanding the brand's global presence and the opening of Elie Tahari retail boutiques throughout the world.

Elie Tahari is a globally recognized label that was established over 40 years ago in 1973 by world-renowned fashion designer Elie Tahari. He debuted his first fashion show in 1977 and since has been honored in the fashion industry through countless accolades including Elie Tahari Day, Ellis Island Medal of Honor and the Brand Vision Award from the Fashion Group International. He is also actively involved in a multitude of philanthropies such as Spirituality For Kids, Children of Chernobyl Foundation and the Worldwide Orphans Foundation, to name a few.

"This is a thrilling and landmark event in the history of my company," commented Elie Tahari.  "By partnering with Bluestar on the family of Tahari brands, this will allow me to focus my energies on strengthening and expanding the Elie Tahari business internationally and in the US. I owe my gratitude to my trusted CFO Wayne Markowitz for helping me in orchestrating and consummating this exciting partnership with Bluestar."

Joey Gabbay, CEO of Bluestar Alliance, added, "Elie and I have been discussing this partnership for many years now and I'm pleased to see this deal has finally come to fruition. Together, with Bluestar's brand management and Elie Tahari's design capabilities, we will create an extraordinary worldwide brand vision that will appeal to both the domestic and international consumer that has admired the Tahari collections for so many years."

"We are looking forward to engaging and connecting with the Tahari consumer through an extensive marketing and communications campaign which encompasses digital marketing, advertising and social media," stated Ralph Gindi, COO of Bluestar Alliance. "It is our vision to incorporate all the categories including women's and men's ready-to-wear, accessories, shoes, eyewear and home décor into one lifestyle brand and believe our efforts will bring continued success and growth in the coming years."

In a separate but related transaction, Elie Tahari, Arthur Levine and Les Schreiber have contributed the intellectual property of the Tahari ASL trademark into a new joint venture company, TASL Brand Holdings, LLC. With this new partnership, Levine will continue to spearhead the growth of Tahari ASL.

"I am looking forward to continuing this piece of the business with Bluestar Alliance. They are great partners and I'm excited to extend this relationship to aggressively grow the Tahari ASL brand around the world," said Arthur Levine, CEO of Tahari ASL.

Gindi added, "There is huge growth potential for Tahari ASL and we are looking forward to joining forces on this exciting opportunity."

All combined, the family of Tahari brands exceed $500 million at retail today. Under Bluestar Alliance's new leadership, their expectation is to grow Tahari ASL into a billion-dollar brand in the near future. According to Gindi, "This goal is well within reach."

About Elie Tahari
Founded in 1973 by Israeli-born designer Elie Tahari, his eponymous international luxury fashion house designs, manufactures, distributes, and retails ready-to-wear, shoes, accessories, eyewear and home decor.  Headquartered in New York City, Elie Tahari has a global distribution network in over 40 countries and more than 800 points of distribution worldwide. Renowned for his meticulous tailoring and perfect fit, the brand resonates with iconic women and its focus on sexy, sophisticated, feminine clothing.

About Tahari ASL
Tahari ASL is a joint venture company owned by Elie Tahari and Arthur Levine and Les Schreiber. The Company manufactures and distributes women's suits, sportswear, dresses and other ancillary products under the Tahari ASL label to better department and specialty stores across the United States and Internationally.

About Bluestar Alliance, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006. Bluestar Alliance owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands. Brands within the portfolio include Tahari, Bebe, Kensie, Catherine Malandrino, Nanette Lepore, Joan Vass, Michael Bastian, English Laundry and Limited Too.

We specialize in licensing, branding and marketing consumer brand companies through extensive relationships with leading retailers, brand licensing manufacturers and strategic partners. Our vision is to expand brand presence and grow revenue through creative marketing strategies.  

Bluestar Alliance's current network of international and domestic partners offers the opportunity to take a niche brand to a visible worldwide lifestyle brand. Since its inception, Bluestar Alliance has acquired select brands with retail sales exceeding $2 billion and with the Tahari acquisition retail sales will reach $2.5 billion. The current portfolio of brands manages over 200 licensees who distribute product throughout North America, Europe, Australia, South America, Asia, Middle East and India.

SOURCE Bluestar Alliance, LLC


These press releases may also interest you

at 03:04
Policybazaar, India's leading online insurance marketplace, is witnessing a significant increase in non-resident Indians (NRIs) choosing term insurance from India via its platform. This surge is driven by the unparalleled ease, affordability and...

at 02:00
C.K. McWhorter, chairman of the McWhorter Foundation, voices concerns over outdated perspectives in corporate leadership, exemplified by recent remarks from Nelson Peltz regarding Disney's film direction. After encountering instances of racism and...

at 02:00
OKX, a leading crypto exchange by trading volume and a leading Web3 technology company, has issued updates for March 29, 2024. OKX...

at 00:25
Shanghai Junshi Biosciences Co., Ltd ("Junshi Biosciences," HKEX: 1877; SSE: 688180), a leading innovation-driven biopharmaceutical company dedicated to the discovery, development, and commercialization of novel therapies, announced its financial...

at 00:24
In the news release, Roborock Reports 2023 Full Year Financial Results, issued 28-Mar-2024 by Roborock over PR Newswire, we are advised by the company that in the first bullet point of "Growth across Product Categories", the USD amount should read...

28 mar 2024
Royal Bank of Canada ("RBC") today announced it has completed the acquisition of HSBC Bank Canada ("HSBC Canada"). "Today marks one of the most exciting times of our 155-year history and a pivotal milestone in our long-term growth story as we...



News published on and distributed by: