Electrolux Partners with Cirrent to Enable Appliances with Automatic Wi-Fi Provisioning Technology

SAN MATEO, Calif., Jan. 3, 2018 /PRNewswire/ -- Electrolux and Cirrent announced a strategic partnership today to enable Electrolux appliances to connect their smart appliances more easily and securely over Wi-Fi through automatic provisioning. The companies have partnered to integrate Cirrent's ZipKey technology into Electrolux appliances.

Electrolux, a leader in improving consumer living, offers a wide range of appliances for kitchen, laundry and homecare. Connecting appliances to the Internet is becoming more valuable, enabling a better consumer experience with their appliances. It also enables the device to communicate with the manufacturer for repair and warranty issues. And it allows the customer to learn about new services that can be enabled for their appliances through the manufacturer. With all of these benefits depending upon an activated device and a reliable Wi-Fi connection, Cirrent provides its ZipKey technology to Electrolux to improve the ease of installation and activation, as well as the reliability and security of the Wi-Fi connection.

"Electrolux recognizes that Cirrent's technology can make our customer experience significantly better by reducing the friction in the onboarding of our new connected products," said Andrea Corda, SVP Global Connectivity and Technology. "As Cirrent's technology solves many of the Wi-Fi connection management problems that a smart home product might face in the field, it is one of the key technologies for our products in the year ahead."

Not only does Cirrent's technology improve the local performance of the appliance, but Cirrent's ZipKey also enhances the appliance's ability to connect and stay connected through Cirrent's partnerships with large network operators. Through Cirrent's partnerships with network operators, ZipKey products connect to the cloud automatically in more than 120 million homes.

Rob Conant, CEO of Cirrent, stated, "Consumers expect simplicity when buying appliances from a global leader, like Electrolux. ZipKey-enabled products are secure and easy to use: customers plug them in and they automatically connect to the cloud with no user intervention. Further, they reconnect with equal ease, even when the home network changes. This is the kind of delightful user experience that leading brands, like Electrolux, aspire to deliver to their customers."

About Cirrent

Cirrent, a provider of automatic, secure Wi-Fi connections for consumer electronics, makes it easy for manufacturers to transform the out-of-box experience through ZipKey and the support of the broader Cirrent ecosystem. Through partnerships with large Internet service providers such as Comcast Cable, Cirrent has established a network of ZipKey hotspots that now cover more than 120 million homes. For more information, or to experience a demo, please visit www.cirrent.com.

Cirrent is headquartered in San Mateo, California, and is privately funded.

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About Electrolux

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. For more information go to www.electroluxgroup.com.

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SOURCE Cirrent