Le Lézard
Classified in: Science and technology, Business, Sports and recreation
Subject: LIC

OnCore Golf and vGolf Announce Strategic Partnership and Exclusive Development Agreement


BUFFALO, N.Y., Dec. 21, 2017 /PRNewswire-iReach/ -- OnCore Golf Technology, Inc., a leading innovator in golf ball technologies announced today a partnership with vGolf, LLC that the two companies expect will significantly impact enjoyment of the game and take entertainment to a whole new level.

OnCore Golf previously announced plans for the development of the GENiUS BALLtm ?  a smart ball with embedded advanced chip-set technology that captures an array of performance data including ball velocity, spin rate, spin angle, trajectory, GPS location, distance to the tee, and more.  All of this information will be delivered to the player's mobile phone and a back-end portal for insights and understanding of their game not previously available on-course.

vGolf, LLC has developed mixed  reality technologies that deliver the ultimate immersive golf experience. vGolf utilizes augmented reality glasses to blend the real world with a virtual reality overlay.  Combining  vGolf's mixed  reality technology  with the data generated by the GENiUS BALL, the two companies believe that an entirely new golf experience will be possible.  Golfers can play their favorite courses with a GENiUS BALL and, using the vGolf AR glasses, see a visual trace of their golf ball's flight path in real time for every shot, combined with a head's up display readout of their performance data.  Each shot is recorded along with course and hole details and uploaded to a cloud-based server for review later on a tablet or PC or even "replayed" using a 3D graphic that can also be generated at home with the vGolf AR glasses.

This combination of technologies and the data they will provide is being launched in 2018 under the tradename The Virtual Caddytm.  The Virtual Caddy is intended to become a personal golf assistant which can be used on any golf course to further augment real play with complete shot and course data in real-time, shot replay and competitive data across a foursome.  In addition, the companies are working with industry leaders to bring artificial intelligence to the shared platform which will provide true predictive and suggestive player actions.

"We are very excited about the potential that the Virtual CaddyTM system brings to increase the on-course golf experience and expect that this will help grow the game amongst, in particular, a tech-savvy young demographic.   As innovators from core to cover, we continue to look for ways to make golf more enjoyable and accessible," said Bret Blakely, cofounder of OnCore Golf.

"Merging the virtual and real worlds of golf through the combination of the GENiUS BALL and our vGolf technology  is truly game-changing," added Tom Kudirka, President of vGolf.  "Hitting a golf ball and being instantly able to see where it is going, what the ball flight characteristics are, and then knowing that you can replay that shot later on to see what you did right or wrong is something that we think golfers of all skill levels will appreciate, enjoy, and learn from."

The companies expect to complete the development and integration phases mid-year in 2018 and begin offering the Virtual Caddy systems shortly thereafter.

About vGolf

vGolf, LLC is transforming the way golfers play and train with mixed reality technology. Founded by Tom Kudirka, the development team is comprised of video game veterans with over 20 years of experience developing some of the biggest video games ever released. This experience combined with bleeding edge mixed reality technologies yields breathtaking golf experiences. For additional information, visit www.v.golf.

About OnCore Golf

OnCore Golf is a brand dedicated to delivering breakthrough technology and innovation, while inspiring golfers at all skill levels and abilities. Founded by two young entrepreneurs ? Bret Blakely and Steve Coulton ? and fueled by a team of world-class inventors, OnCore Golf continues to disrupt the golf ball industry through development of the most innovative suite of golf ball products for players of all skill levels. In addition to the exceptionally high performance ELIXRtm Tour Ball, their offerings include the hollow-metal-core CALIBER ball that delivers greater accuracy and the five star-rated low compression AVANT with SoftCell technology to increase feel, durability and distance. For additional information, visit: www.OnCoreGolf.com and www.GeniusBall.com

Media Contact: Curt Rogers, OnCore Golf, (716) 860 2331, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE OnCore Golf


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