Le Lézard
Classified in: Tourism and vacations
Subject: SVY

Des Moines Draws Record Number of Visitors to Region


DES MOINES, Iowa, Dec. 14, 2017 /PRNewswire/ -- According to new research by Longwoods International, commissioned by Catch Des Moines, the Greater Des Moines region welcomed 13.7 million visitors in 2016, representing a new record for Iowa's capitol city. That number was up almost 5% (or roughly 600,000 visitors) from 2015, and overnight trips to Greater Des Moines are up nearly 10% over the past five years. All told, visitor spending accounted for a record $838M in spending in 2016, with lodging accounting for the largest chunk of overnight spending (followed by food and beverage) and retail being the primary expenditure for day trips.

Catch Des Moines logo

Des Moines continues to over-index relative to the national average in activity areas such as brewery visits, festivals/fairs, concerts, museums and sports. This aligns with the interests of the coveted Millennial and Gen X travel segments, as evidenced by the 6% visitation increase from 2015 in the 18-44 age group.  

"Des Moines has always had the perception of being a great place to raise a family, but people are finding that it's a great place to visit as well," said Greg Edwards, President and CEO of Catch Des Moines. "The population boom and influx of young professionals has meant more restaurants, retail, attractions and conventions; and more visiting friends and family who discover Des Moines and spread the word."

Among other findings:

"It just goes to show the economic impact that tourism has on our region and how we've been able to leverage the growth of the area to help shift outsider perceptions," said Edwards. "Greater Des Moines is being positioned as a practical and appealing urban getaway for our Iowa neighbors and surrounding states, and the research validates what our people have long known: people really love it here." 

About Catch Des Moines
Catch Des Moines is the official destination marketing organization promoting and representing the Greater Des Moines area to leisure travelers and meeting planners. As the visitors' and meeting professionals' trusted partner, we help elevate the visitor experience by connecting the functional to the aspirational. Our focus is to drive economic success for our more than 840 members and enhance the quality of life in the 15 local Greater Des Moines communities we represent. For more information, visit www.catchdesmoines.com.

 

SOURCE Catch Des Moines


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