MILTON KEYNES, United Kingdom, Dec. 14, 2017 /PRNewswire/ -- The rate of adoption of smart speakers continues to defy expectations and there are clear signs that the market is starting to move from the early adopter phase to hitting the mass market. Furthermore the Chinese market for smart speakers will receive a kick-start in Q4 thanks to aggressive pricing and promotions around Chinese Singles' Day of devices from Alibaba, Xiaomi and JD.com as well as the much anticipated launch of Baidu's first Duer OS speaker.
Strategy Analytics' associated Quarterly Smart Speaker Vendor and OS Market Share: Q3 2017 report is published here:
Key findings from Strategy Analytics latest smart speaker quarterly report include:
Global Smart Speaker Market by Vendor: Q3 2017(Shipments in Millions of Units) | ||||||||||
Vendor |
Q3 '17 Shipments |
Q3 '17 Market Share |
Q3 '16 Shipments |
Q3 '16 Market Share |
Growth Y/Y | |||||
Amazon |
5.0 |
66.9% |
0.9 |
93.5% |
478% | |||||
|
1.9 |
25.3% |
0.0 |
0.0% |
~ | |||||
JD.com |
0.1 |
1.6% |
0.0 |
0.0% |
~ | |||||
Xiaomi |
0.1 |
1.3% |
0.0 |
0.0% |
~ | |||||
Alibaba |
0.1 |
0.9% |
0.0 |
0.0% |
~ | |||||
Others |
0.3 |
3.9% |
0.1 |
6.5% |
383% | |||||
Totals |
7.4 |
100.0% |
0.9 |
100.0% |
708% | |||||
Source: Strategy Analytics Smart Speaker service |
David Watkins, Director of the new Smart Speaker service at Strategy Analytics commented that "Competition in the Smart Speaker market is becoming fierce as the fledgling category welcomes new entrants such as Harman Kardon, Sony and Sonos, all of whom have a much richer audio heritage than Amazon or Google. The Silicon Valley giants have reacted by improving the audio quality of their flagship devices but their real advantage over the competition is their ability to shift significant volumes of their aggressively priced Echo Dot and Google Home Mini that will keep them well ahead of the competition for the foreseeable future."
"The competitive landscape will heat up even further in 2018 and we expect to see the introduction of a new wave of third party devices that support one or even both of the Alexa and Google Assistant voice AI platforms. All of this activity will of course pile more pressure on Apple whose own Siri-based HomePod speaker failed to materialize in time for the holiday season and will now make its debut in 2018. Apple is falling well behind Amazon and Google in the AI and virtual assistant race and its famed ability for hardware innovation may not prove enough to counter the fast-paced AI-software innovation of its rivals."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
European Contact: David Watkins, +33 153 409 952, [email protected]
US Contact: Bill Ablondi, +1 617 614 0744, [email protected]
SOURCE Strategy Analytics
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