The Mars Agency Continues To Build Its Growth-Driven Creative Practice
SOUTHFIELD, Mich., Dec. 12, 2017 /PRNewswire/ -- The Mars Agency announces that Jason Jakubiak and David Wysocki, both VP Group Creative Directors and Jim Feltz and Jason Parzuchowski, both Creative Directors, are recent additions to its evolving creative and content practice. All will be based in the Agency's Detroit headquarters.
"The world and our industry are changing rapidly. Agencies need to know how to unearth brand growth opportunities in all channels. They have to find new ways to creatively drive conversations, consideration and purchases, today and tomorrow," said Rob Rivenburgh, the Agency's CEO NA.
"I came to The Mars Agency with the mission to build the most agile and innovative group of business-minded, creative professionals. In the past eight months, we've added 25 new creatives in our NYC, Chicago and Detroit offices, all with very diverse skill sets and backgrounds to support the current team," added Suzanna Bierwirth, who joined the agency in April as Chief Creative Officer and was one of fifteen CCOs named to Adweek's Creative 100 list, which celebrates creativity across advertising, branding, media, technology and pop culture.
Jakubiak and Wysocki both arrive from Doner Partners, Detroit, where they spent the last 20 and 23 years, respectively, in senior creative roles. Jakubiak was most recently tasked with building and bringing thought leadership to Doner's new digital experience and content practice for a variety of clients including Fairlife, Food Lion, Minute Maid, UPS, Smithfield and Dodge. Wysocki led multiple teams with responsibility for branding and design strategy for clients including ADT, Autotrader.com, Choice Hotels, Macy's and Harman/Kardon.
Jakubiak provided their reason for joining the team, "From what we were hearing in the industry, The Mars Agency has hit its tipping point. The agency wants to evolve the meaning of content, and what makes brand products more shoppable and purchase-worthy. We wanted to be on the cutting edge of that."
Feltz comes to the Agency from Campbell-Ewald, where he spent the last seventeen years, culminating in an Associate Creative Director role. During that time, he was tapped to build brands and retail experiences for a wide variety of clients, including USAA, Unilever, Domino's Pizza and White Castle. He was also part of the winning pitch teams for Travelocity, Country Inns & Suites, Cadillac and De'longhi. He started his career as a writer at JWT.
Parzuchowski arrives from J. Vaughn Creative and other prestigious Detroit shops where he spent the last five years, leading large-scale, digital and web experience builds and brand activations for a variety of clients including, Armstrong Flooring, Jergens and Biore. His team was also credited with new business wins including OnStar and Ford Pass.
ABOUT THE MARS AGENCY
The Mars Agency is a full-service, global marketing agency, specializing in shopper, consumer promotion and brand activation. It operates independently in 11 offices in North America and Europe. For 45 years, the agency has been consistently recognized for its ability to drive brand growth across channels and commerce platforms. It has both an impressive and growing client base which includes Campbell's, Samsung, Pepperidge Farm, Lowe's, Hallmark, Henkel and Pfizer. To learn more about The Mars Agency, please visit http://www.themarsagency.com/
For more information, contact:
Elise Wilfinger
EVP, Corporate Strategy & Brand Officer
[email protected]
203.247.7420
SOURCE The Mars Agency
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