Vibrant Health Products Welcomes Darren Mahaffy as Vice-President of Marketing

ABBOTSFORD, British Columbia, Dec. 07, 2017 (GLOBE NEWSWIRE) -- Stan Smith, president of Vibrant Health Products - the parent company behind Canadian sprouted bread leader Silver Hills Bakery - is pleased to announce Darren Mahaffy has joined the company as Vice-President of Marketing, effective December 4, 2017.

Mahaffy has more than 21 years of marketing experience, including positions with Weston Foods as well as Procter and Gamble/Gillette. Most recently, he was VP of Marketing with Nature's Path Foods, where he led the organization to significant success through innovation, powerful strategy and thoughtful leadership. He developed new brand positioning, helped create fresh packaging designs, built metrics to focus advertising buys and refined communication documents. He's also Vice-Chair of Organic Voices Action Fund in the U.S.

Mahaffy will spearhead Vibrant Health Products' business goals to further increase market share by building on the current brand foundations and developing a progressive strategy.

"Everyone at Vibrant Health Products is thrilled to have Darren join our family," says Smith. "He brings with him a wealth of experience in the natural products industry, and his bold, fresh ideas on marketing healthy eating are in keeping with our company's position as an industry innovator."

"What attracted me to Vibrant Health Products is the strength of the brands," says Mahaffy. "I'm a big believer in organic food and they are an innovator with One Degree regarding traceability of ingredients. Silver Hills has been a great brand for almost 30 years and with the recent addition of Little Northern Bakehouse, there are wonderful stories to tell as we help our fans make healthier lifestyle choices."

About Vibrant Health Products:
Established in 1989, Vibrant Health Products grew out of the Silver Hills Guest House, where one of the company's founders began baking bread from sprouted whole grains. Starting with Silver Hills Sprouted Bakery, the company began establishing other brands to align with healthy dietary choices, including One Degree Organic Foods for sprouted and organic breads and cereals with complete ingredient traceability as well as Little Northern Bakehouse for gluten-free breads. Vibrant Health Products' goal is to produce wholesome vegan, non-GMO products to inspire healthier living through healthier choices. The company operates a large, world-class GFSI-certified sprouted bakery facility based in Abbotsford, BC, Canada.

CONTACT INFORMATION
Vibrant Health Products
Jodie Bell ? Senior Marketing Manager
604.743.0142
[email protected]