Byrdie And Nordstrom Team Up For The Ultimate Beauty Pop-Up In New York City: Byrdie Beauty Lab
NEW YORK, Dec. 1, 2017 /PRNewswire/ -- Byrdie, a Clique-owned online destination for all things beauty inside and out, has partnered with national leading fashion retailer, Nordstrom, just in time for the holidays to bring its editorial community to life through an immersive beauty pop-up, Byrdie Beauty Lab. As the leading authority on all things beauty, The Byrdie Beauty Lab is a place to experiment with beauty products, indulge in beauty treatments, and learn from the industry's top professionals.
From December 1-15, consumers can head to the lab at 393 Broadway in New York City to touch, try and test over 200 products curated by Byrdie editors and play with the latest in skincare technology including the: Trinity Facial Toning Device, GloPRO's Microneedling Regeneration Tool, Kiss Lip's Plumping System and more. All products are available at Nordstrom and can be purchased within the lab through iPads on-site. For consumers who are located outside of NYC, the lab is one hundred percent shoppable online through Nordstrom.com.
"The Byrdie Beauty Lab is the physical extension of our commitment to making beauty approachable, applicable and aesthetically inspiring, all while being one hundred percent shoppable," says Faith Xu, Editorial Director of Byrdie. "Just as they shop at Nordstrom for the best products, our readers come to us for recommendations that have been tested, tried and approved by our Byrdie team."
"We were really intrigued by this partnership with Byrdie because of their curated lens and the unique beauty stories they tell. We're excited to connect their editorial hub to Nordstrom.com with a physical location over the holidays in NYC," says Debbi Hartley-Triesch, Vice President and Divisional Merchandise Manager for Beauty at Nordstrom. "As customers are increasingly shopping with us online and in-store, we want to make the experience between the two as seamless as possible."
While the lab is open to the general public, consumers must RSVP for masterclasses to learn the tricks of the trade from hair stylists, skincare experts, and makeup artists that deliver double-tap-worthy beauty inspiration. On December 14, shoppers can head to the lab for a special meet & greet with Jen Atkin, the woman behind the gorgeous manes of virtually every celebrity and founder of Ouai.
Other featured master classes include:
- Holiday Beauty, Simplified: Fun, Festive Looks With Tobi Henney
- From Lips to Lids: Makeup Tricks to Enhance Your Best Features with Erin Stein
- How to Transition to a Natural (Yet Active) Skincare Routine With Indie Lee
- Non-Braided Hairstyles That Look Just as Cool as the Real Thing With Sunnie Brook
- Pre-Event Skincare: Give Yourself the Red Carpet Treatment at Home With Joanna Vargas
- Fireside Chat With Carisa Janes of Hourglass: How I Created a Cult-Favorite Cosmetics Brand
- How to Get the Glow With Nam Vo
- Glossy Makeup: From Skin to Eyes to Lips, How to Wear It in Real Life With Katie Jane Hughes
For more information about the Byrdie Beauty Lab and to reserve your spot for a masterclass, please visit https://beautylab.byrdie.com/.
About Byrdie:
Fresh and informative with just a touch of panache, Byrdie is the online destination for all things beauty, both inside and out. From runway trends to real-life tips, celebrity exclusives to step-by -step tutorials, Byrdie makes beauty approachable, applicable, and aesthetically inspiring?all while being 100% shoppable.
About Clique
Recently named to Fast Company's list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands?Who What Wear, MyDomaine, Byrdie, college fashionista, The Thirty, and Obsessee?Clique combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. Clique's two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, Clique launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
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