Media Advisory - MADD Canada & Uber Canada launch joint holiday fundraising and awareness campaign
TORONTO, Nov. 30, 2017 /CNW Telbec/ - Mothers Against Drunk Driving Canada (MADD Canada) and Uber Canada are announcing a joint fundraising and awareness campaign to remind Canadians of the danger of impaired driving.
The campaign, which runs through December, will have Uber Canada make a $1 donation to MADD Canada for every "Compliment" badge riders send via the app to their driver, up to a total donation of $100,000.
Uber Canada and MADD Canada invite media to the Uber Greenlight Hub in Toronto on Thursday, November 30th at 10:00 am ET, where they will share more information regarding the fundraising and awareness campaign. Local law enforcement and stakeholders will be on-hand to discuss trends and efforts to curb driving under the influence of alcohol and/or drugs.
At the event, MADD Canada will unveil its new PSA, which will begin airing in December. Uber Canada will also honour local drivers who dedicate late night working hours towards getting people home safely.
For more information on the partnership between MADD Canada and Uber, visit:t.uber.com/maddcanada.
WHAT:
Uber Canada and MADD Canada announce joint holiday fundraising and awareness campaign
WHEN:
Thursday, November 30, 2017 10:00 AM
WHERE:
Uber Greenlight Hub 120 Lynn Williams St., 2nd floor Toronto, ON, M6K 3R6
WHO:
Patricia Hynes-Coates, MADD Canada National President Xavier Van Chau, Communications Lead for Uber Canada Toronto Police Service Uber drivers committed to getting late-night riders home safely
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