Le Lézard
Classified in: Health
Subject: AWD

Bayer® Aspirin's "HeroSmiths" Campaign Awarded CHPA's Prestigious Industry Leadership Award For Advancing Responsible Self-Care


WHIPPANY, N.J., Nov. 21, 2017 /PRNewswire/ -- Bayer® Aspirin has been awarded the Consumer Healthcare Products Association 2017 Industry Leadership Award for Advancing Self-Care for its marketing campaign, "The HeroSmiths." The brand's national effort aimed to educate people of the life-saving benefits of aspirin during a suspected heart attack and empower them to become everyday heroes by carrying Bayer® Aspirin at all times.

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. (PRNewsfoto/Bayer Corporation)

The Consumer Healthcare Products Association (CHPA) is a highly regarded member-based trade association, for leading manufacturers and marketers of over-the-counter medicines and dietary supplements. CHPA's vision is "Happier, healthier lives through responsible self-care." Each year, the organization awards one CHPA member company with the prestigious Industry Leadership Award for Advancing Responsible Self-Care, honoring educational efforts that have created a positive impact on the consumer healthcare industry and, as a result, have directly advanced responsible self-care for U.S. consumers.

In the U.S., there is a heart attack every 42 seconds. During a suspected heart attack, chewing aspirin as directed by a doctor can help increase the chances of survival*. In an effort to help save lives, the Bayer® Aspirin "HeroSmiths" program, which launched in February of 2017, seeks to educate people everywhere to carry aspirin in the event that someone nearby suffers a heart attack.

"Building a movement based on consumer needs and one that blends education with action is the epitome of advancing responsible self-care, and it's an honor for us to be recognized," said Natalie Bartner, President of Bayer Consumer Health in North America. "The HeroSmiths campaign has the potential to quite literally save lives, and we're proud that Bayer aspirin can help people become heroes."

In the event of a suspected heart attack, immediately call 9-1-1 and chew or crush and swallow aspirin as directed by a doctor.

*Chewing aspirin during a suspected heart attack and for 30 days thereafter decreases the chance of dying by 23%.(1)

(1) ISIS-2 (Second International Study of Infarct Survival) Collaborative Group. Randomised trial of intravenous streptokinase, oral aspirin, both, or neither among 17,187 cases of suspected acute myocardial infarction: ISIS-2. Lancet 1988; 2:349- 60.

Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.us.

Contact:
Jennifer Brendel
Mobile: (862) 246-5028
Email: [email protected]

SOURCE Bayer


These press releases may also interest you

at 11:16
Imaraïs Beauty and The Vitamin Shoppe® announced today the launch of an assortment of new wellness gummies, formulated to support the health and wellness goals of beauty consumers, exclusively at The Vitamin Shoppe and Super Supplements stores and on...

at 11:13
Leading diagnostic and therapeutic medical technology company Laborie Medical Technologies Corp. (Laborie)?announced its investment in iO Urology, a venture-backed medical technology company that developed CarePath® an at-home, handheld uroflow...

at 11:04
Addressing the issue of employee wellness in healthcare, the American Association for Physician Leadership (AAPL) has published a new book, Working Happy! How to Survive Burnout and Find Your Work/Life Synergy in the Healthcare Industry. Author...

at 11:00
TDIndustries, a leading mechanical construction and facilities services firm, proudly announces that its Vice President of Environmental, Health and Safety Jamie Dabbs, CSP, ASP, CRIS, was named Construction Safety Professional of the Year by...

at 11:00
Nicklaus Children's Hospital this month attained Magnet recognition by the American Nurses Credentialing Center's Magnet Recognition Program® for the fifth consecutive term. Nicklaus Children's is one of only five children's hospitals in the nation...

at 10:45
The "PCR Markets. Forecasts for qPCR, dPCR, Singleplex & Multiplex Markets and by Application, Product and Place. With Executive and Consultant Guides, Including Customized Forecasting and Analysis. 2023 to 2027" report has been added to...



News published on and distributed by: