Le Lézard
Classified in: Business
Subject: CORPORATE OFFICERS

Kelly Services(R) Names Chief Marketing Officer


TROY, MI--(Marketwired - November 20, 2017) - Kelly Services® (NASDAQ: KELYA) (NASDAQ: KELYB), a global leader in providing workforce solutions, today announced the appointment of Pete Boland to chief marketing officer effective January 1, 2018. A seasoned executive with more than 20 years of brand management experience, Boland will oversee the planning and execution of Kelly Services marketing initiatives including global brand communications; sales and marketing alignment; and technology enablement. He replaces Carolyn Palmer, who retired earlier this year, and will report to Teresa Carroll, executive vice president of Kelly Services.

"Pete brings real passion for his craft, powerful insight from the market, and a proven ability to lead high-performing marketing teams that deliver winning results for the business," said Carroll. "Marketing is a fast-moving profession and Pete has been on the leading edge throughout his career. He's able to leverage big data, media, creative, social/digital, and sponsorship to develop clear, compelling strategies that connect with target audiences in alignment with a company's purpose. We're proud of Kelly's iconic role in the world of work, and trust that Pete's leadership will prove invaluable as the Kelly brand and story continue to unfold."

Boland joins Kelly Services from BHC Consulting where, as a managing partner, he guided C-suite leaders on how to build brands that reflect customers' needs and stand out from the competition. Prior to BHC, Boland spent five years as head of brand at Charles Schwab and led the development of the award-winning "Own Your Tomorrow" platform. His experience also includes marketing leadership roles with BlackRock, Microsoft, Visa International and Procter & Gamble.

Boland earned a Bachelor of Arts degree in economics from the University of Kent in Canterbury, England, and an MBA in international marketing from Northeastern University in Boston. He also attended the Ecole supérieure de commerce de Reims, one of the leading business management institutions in France, obtaining a second MBA in international business. He has dual citizenship in the U.S. and U.K.

In 2010, Boland joined Red Tricycle as a marketing advisor and board member, a volunteer position he continues to hold today. Red Tricycle is a venture-backed mobile and digital advertising / media platform connecting millions of parents with curated content on family activities across the U.S.

He has served as an adjunct marketing professor at the San Francisco campus of the Hult International Business School. In addition, he has been a guest lecturer at the University of California, Berkeley and has taught brand strategy and advertising courses for the Association for National Advertisers.

About Kelly Services

As a global leader in providing workforce solutions, Kelly Services, Inc., (NASDAQ: KELYA) (NASDAQ: KELYB) and its subsidiaries, offer a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire, and direct-hire basis. Kelly directly employs nearly 500,000 people around the world in addition to having a role in connecting thousands more with work through its global network of talent suppliers and partners. Revenue in 2016 was $5.3 billion. Visit kellyservices.com.


These press releases may also interest you

at 03:07
Global consulting firm J.S. Held, proudly celebrating 50 transformative years, announces the promotion of 93 distinguished experts across multiple practices and geographies. These well-deserved senior expert promotions span the firm's areas of...

at 03:00
DWF Labs, a new generation Web3 investor, will be onboarding as Klaytn's latest Governance Council (GC) member, with their GC membership application having passed on-chain voting with 98% in favor. In a bold move to demonstrate their commitment to...

at 01:59
Höegh LNG Holdings Ltd. ("Höegh LNG") has today published its 2023 Annual Report and 2023 Sustainability Report. Both reports are available at hoeghlng.com. Strong performance driven by FSRU deliveries to Europe In 2023, Höegh LNG delivered the...

at 01:17
On April 16th, the Yiwu China Commodities City unveiled a new welcoming committee, comprising the region's top women entrepreneurs, to aid international buyers in sourcing local products. Over 120 skilled businesswomen from the committee will provide...

at 00:14
OKX, a leading crypto exchange by trading volume and a leading Web3 technology company, has issued updates for April 19, 2024. OKX...

18 avr 2024
DHGATE Group has won the "Best B2B Cross-Border E-Commerce Marketplace Company China 2024" award at the Global Business & Finance Magazine Awards. The award recognizes leading enterprises with innovation and leadership from various industries, and...



News published on and distributed by: