Media Training Tips for Small Business Owners by Women Media Pros

LAS VEGAS, Nov. 16, 2017 /PRNewswire/ -- Solopreneurs and small business owners may think media training is a luxury they cannot afford since they often operate as "one man bands" running their own social media, P.R. and marketing. That's why Women Media Pros' Founder Suzanne Spurgeon decided to introduce media training/crisis communications via Skype and FaceTime Sessions to fit their smaller budgets and work around their time schedules.

"I can think of several small businesses that were badly impacted by negative press coverage because they didn't have a media plan in place," Spurgeon says. "A small investment in media training would have helped them control their communication crisis in today's viral world where time is of the essence." 

Spurgeon and her Women Media Pros' team teach clients how to best approach media to pitch products and services; how to generate positive media coverage; how to manage their messaging on social media; and perhaps most importantly, how to contain a communication crisis.

Bella Shaw, Senior Consultant at Women Media Pros, says, "Reputation management is a key part of media training, but so is learning to take advantage of media opportunities that come your way.  When a reporter calls, you need to stay on your message and use the interview to your advantage."

Staying on message is easier said than done. Have at least three strong talking points teed up for any media interview. Answer these basic questions to help craft your talking points:

What is unique about your products or services?
Why is it important to your audience, not just to you?
How can you solve their problems or meet their specific needs?
Are you qualified to shed light on the interview topic?
Does your expertise match up with the subject?

No matter how short your media interview is, work in at least one of your talking points.  If you don't it is a missed opportunity.

About Women Media Pros:  
Suzanne Spurgeon founded the firm in 2007, bringing together women journalists to provide media interview training, crisis communications, public relations, and video production services for business men and women and other professionals.  Spurgeon is a former CNN VP and LA Bureau Chief. 

Women Media Pros has consultants based in Las Vegas, Los Angeles and San Francisco.  They provide their services across the country and internationally. 

Contact:
Suzanne Spurgeon, Women Media Pros
323-899-3883
[email protected]

SOURCE Women Media Pros