VIOLET GREY Hosts A Private Dinner To Celebrate The Launch Of Kim Kardashian West's New Fragrance KKW Crystal Gardenia And Her Profile On VIOLET GREY's Woman Made Series
LOS ANGELES, Nov. 15, 2017 /PRNewswire/ --
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WHO |
Kim Kardashian West, Cassandra Grey, Kris Jenner, Melanie Griffith, Khloe Kardashian, January Jones, Sara Foster, Alice Eve, Jennifer Meyer, Jamie Mizrahi, Carole Bayer Sager, Emily Weiss, Alice Smith, Fajer Fahad, Marigay McKee, Shelli Azoff, Ashley Martelle, Janice Joostema, Marianna Hewitt, Natalie Halcro, Olivia Pierson, and Kristen Noel Crawley. |
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Hosted by: Cassandra Grey, Kris Jenner, Carole Bayer Sager & Marigay McKee | |
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WHAT |
VIOLET GREY'S Cassandra Grey hosted a private dinner in Los Angeles to celebrate entrepreneur Kim Kardashian West's Woman Made cover story and new fragrance KKW Crystal Gardenia. |
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In Woman Made, VIOLET GREY profiles female beauty entrepreneurs who are considered industry game changers for their individual approach to business. VIOLET GREY celebrates the founder of KKW Beauty and Fragrance, Kim Kardashian West exploring the trials and tribulations behind bringing her vision to life. | |
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"It felt really good to know I had full control, from what I wanted the campaign to look like, the bottle to look like, and the scent to smell like," Kardashian West tells VIOLET GREY about KKW Crystal Gardenia, her most personal fragrance to date. "Gardenia has always been my favorite scent; I have memories of my dad always having gardenias in the house," she says of the scent, the first which she's overseen from start to finish, shooting the campaign with Mert & Marcus. | |
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"Kim's story is inspiring because it combines talent, know how, and above all, hard work. The journey behind Crystal Gardenia struck me as not only being entrepreneurial, but deeply personal too, and I wanted to share that story. I envisioned VIOLET GREY for women like her, and with the Women Made series, I hope to shine a light on the stories that honor the female entrepreneurial spirit." - Cassandra Grey, VIOLET GREY Founder | |
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KKW Crystal Gardenia will be available during a two-week pop up at the VIOLET GREY store on Melrose Place, the only physical location where one can sample the scent. | |
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WHEN |
Tuesday, November 14, 2017 7:00pm |
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WHERE |
Cassandra Grey's private residence |
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IMAGES |
Event: https://bfa.com/events/22640 |
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Cover story: https://we.tl/bYOpI3C4iP |
About VIOLET GREY
VIOLET GREY is a media company that connects with modern consumers through curation, culture, and community. A force rooted in beauty, VIOLET GREY encompasses authority and celebrity, and an obsession with the cutting edge. Its unique offering includes niche labels, legacy brands, exclusives, and premium video content reimagined for a mobile-first experience. Equally authoritative and authentic, VIOLET GREY enlists the expertise of beauty editors, dermatologists, makeup artists, estheticians, hair stylists, and celebrities to test and evaluate the performance and presentation of its entire edit. Only products deemed best-in-class by over 70% of experts are approved by the VIOLET CODE and added to the shelves. This stamp of approval drives VIOLET GREY's distinct narrative, partnerships, and productions.
About Woman Made
As an organization founded and led by women, VIOLET GREY is passionate about telling the stories of female entrepreneurs. In February 2017, VIOLET GREY launched the Woman Made campaign, a series of 50 profiles celebrating female leaders, innovators and disruptors in the beauty industry. VIOLET GREY founder Cassandra Grey handpicked the members of the inaugural #WM50 class, each of whom was deemed "a game-changer for her individual approach to business." To continue the championing of new female talent, VIOLET GREY is proud to extend the Woman Made franchise to incorporate live media and philanthropy. In November 2017, the brand will launch a series of events to celebrate members of the Woman Made community.
SOURCE VIOLET GREY
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