Exhibitor Services Company, Gilbert, Shares Tips on How to Prepare for a Trade Show

MELVILLE, N.Y., Nov. 9, 2017 /PRNewswire-iReach/ -- Custom exhibit company, Gilbert, explains how to prepare for an amazing trade show experience.

There are a number of details involved in preparing for a trade show. To ensure success, stay organized, start planning early, and connect with an experienced trade show booth designer for help with everything from design and install to dismantling after the show. Here, Gilbert provides four tips to help businesses have an incredible trade show experience.

1.    Know your purpose. Before reserving your space at a tradeshow, it's extremely important to know why you're attending the event. Having a purpose will help you to select the event that best suits your needs. Not all trade shows are created equal and not all events will serve your purpose. Once you know what you want to achieve from attending a trade show, you can select the show that connects you with the right audience.

2.    Reserve your space as early as possible. Reserve space for your exhibit as soon as you know which show you want to attend. If you plan to use a large exhibit, reserving early is even more important. Trade shows provide excellent opportunities to generate quality leads, so naturally several companies will compete for prime event real estate. To select the best spot, analyze the event space and traffic flow. Reserve a space that receives a high volume of traffic and is large enough to accommodate your booth.

3.    Set goals. Once you know what you hope to accomplish at the trade show, you've selected the trade show you plan to attend, and you've reserved your spot, you can begin to establish goals for your event and share them with your sales floor team. This is also the time to create incentives for your team to succeed. A prize for the sales team member who obtains the most leads will help create excitement for the event. Always take your best sales people to the event and help them prepare to meet your objectives.

4.    Connect with a company who specializes in trade show exhibits. Trade shows are an extremely important part of your businesses marketing plan. Therefore, it is essential you accomplish what you set out to achieve. After you've selected your event and finalized your objectives, partner with a company who can design a memorable booth. Gilbert's team of professional designers will create a powerful booth customized to meet your needs. They will also coordinator shipping, install, and dismantling. And, they will provide an on-site supervisor for the event to ensure a smooth and successful operation. 

About Gilbert: Gilbert is a custom trade show exhibits, environment and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. The Gilbert experiential exhibits team of expert craftsmen and designers have decades of experience creating exhibits and architectural spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Live handles every aspect of planning and producing promotional and corporate events. 

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, [email protected]

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SOURCE Gilbert