Classified in: Transportation
Subjects: SLS, HSP

Cars Take Lead Role in American Honda October Sales Gains

TORRANCE, Calif., Nov. 1, 2017 /PRNewswire/ -- American Honda Motor Co., Inc. today reported October sales of 127,353 Honda and Acura vehicles, an increase of 0.9 percent vs. October 2016. With strong sales of passenger cars, Honda Division reported an increase of 1.2 percent on sales of 114,655. Acura Division sales were down slightly at 1.3 percent on sales of 12,698 vehicles.

Honda Civic set a new October sales record as cars took the leading role in Honda's October sales gains.

Honda
Honda delivered another strong month with passenger car sales playing the lead role. Civic outpaced the market again with another double-digit gain while Accord, strengthened by the debut of the all-new 2018 model, gained 4.7 percent in October. Increased production of Pilot also paid dividends as sales climbed 18.5 percent for the month. Elsewhere in the truck lineup, tight supplies of key model trims checked sales growth.

Honda car sales gained 6.3 percent in October, with 60,283 units sold.
Civic sales climbed 15 percent on sales of 30,319 for the month, a new October record.
Accord posted 26,740 sales, up 4.7 percent with the debut of the all-new 2018 model, with 2.0T and Hybrid variants yet to launch.
Pilot sales gained notably in October for the second straight month, with sales up 18.5 percent on sales of 10,285.

"With key competitors resorting to aggressive discounting and heavy incentives even on new models, Honda is riding the growing momentum of a robust product lineup boosted by the all-new Accord," said Jeff Conrad, senior vice president of the Automobile Division of American Honda. "As the rollout of the new 2018 Accord continues, we're focused on a strong finish to 2017 and a fourth consecutive year of record sales."

Acura
Acura sales were led by MDX, which gained again as it benefitted from higher production volume with the complete shift of production to the East Liberty Plant in Ohio. And while sedan and RDX sales were challenged by the aggressive incentives by competitors, the NSX had its best sales month since going on sale in 2016 with a 30 percent gain in October.

MDX sales were up 4.7 percent in October, with 5,287 units sold.
RLX sales are climbing, helped more significantly by the RLX Sport Hybrid as it continues to gain recognition. RLX gained 6.5 percent on sales of 99 units.
ILX sales were up 2.6 percent on sales of 1,025 vehicles.

"We're pleased to see the higher inventory from the move of Acura MDX production quickly result in stronger sales," said Jon Ikeda, vice president & general manager of the Acura division. "With the redesigned RLX ready to hit the market in the coming days sporting a strong expression of the new Acura design direction, we'll look to close 2017 with stronger sedan sales."

	American Honda Vehicle Sales for October 2017
							Month-to-Date				Year-to-Date
							October 2017	October 2016	DSR** % Change	MoM % Change	October 2017	October 2016	DSR** % Change	YoY % Change
	American Honda Total						127,353	126,161	5.0%	0.9%	1,358,956	1,354,541	0.3%	0.3%
	Total Car Sales						64,162	60,592	10.1%	5.9%	677,343	689,603	-1.8%	-1.8%
	Total Truck Sales						63,191	65,569	0.2%	-3.6%	681,613	664,938	2.5%	2.5%
	Honda					Total Car Sales	60,283	56,719	10.5%	6.3%	636,700	644,303	-1.2%	-1.2%
	Honda					Total Truck Sales	54,372	56,573	0.0%	-3.9%	595,432	577,642	3.1%	3.1%
	Acura					Total Car Sales	3,879	3,873	4.2%	0.2%	40,643	45,300	-10.3%	-10.3%
	Acura					Total Truck Sales	8,819	8,996	2.0%	-2.0%	86,181	87,296	-1.3%	-1.3%
	Total Domestic Car Sales						58,334	52,819	14.9%	10.4%	572,628	635,868	-9.9%	-9.9%
				Honda Division			54,554	49,039	15.7%	11.2%	532,907	591,718	-9.9%	-9.9%
				Acura Division			3,780	3,780	4.0%	0.0%	39,721	44,150	-10.0%	-10.0%
	Total Domestic Truck Sales						63,191	65,569	0.2%	-3.6%	681,613	664,938	2.5%	2.5%
				Honda Division			54,372	56,573	-0.0%	-3.9%	595,432	577,642	3.1%	3.1%
				Acura Division			8,819	8,996	2.0%	-2.0%	86,181	87,296	-1.3%	-1.3%
	Total Import Car Sales						5,828	7,773	-22.0%	-25.0%	104,715	53,735	94.9%	94.9%
				Honda Division			5,729	7,680	-22.4%	-25.4%	103,793	52,585	97.4%	97.4%
				Acura Division			99	93	10.7%	6.5%	922	1,150	-19.8%	-19.8%
	Total Import Truck Sales						0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Honda Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Acura Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total						114,655	113,292	5.3%	1.2%	1,232,132	1,221,945	0.8%	0.8%
		* ACCORD					26,740	25,551	8.8%	4.7%	277,542	284,170	-2.3%	-2.3%
		* CIVIC					30,319	26,359	19.6%	15.0%	314,699	310,142	1.5%	1.5%
		CLARITY					34	0	0.0%	0.0%	566	0	0.0%	0.0%
		CR-Z					18	168	-88.9%	-89.3%	669	2,032	-67.1%	-67.1%
		* FIT					3,172	4,641	-28.9%	-31.7%	43,221	47,896	-9.8%	-9.8%
		INSIGHT					0	0	0.0%	0.0%	3	63	-95.2%	-95.2%

		CROSSTOUR					0	1	-100.0%	-100.0%	5	726	-99.3%	-99.3%
		* CR-V					27,773	30,306	-4.7%	-8.4%	308,706	293,799	5.1%	5.1%
		HR-V					6,304	6,596	-0.6%	-4.4%	80,338	64,866	23.9%	23.9%
		ODYSSEY					7,301	7,622	-0.4%	-4.2%	82,610	102,457	-19.4%	-19.4%
		PILOT					10,285	8,677	23.3%	18.5%	94,488	99,676	-5.2%	-5.2%
		RIDGELINE					2,709	3,371	-16.4%	-19.6%	29,285	16,118	81.7%	81.7%

			***		Memo: Accord FHEV		1,832	1,296	47.0%	41.4%	19,262	4,176	361.3%	361.3%
					Memo: Civic Hybrid		2	14	-85.1%	-85.7%	62	869	-92.9%	-92.9%
	Acura Division Total						12,698	12,869	2.6%	-1.3%	126,824	132,596	-4.4%	-4.4%
		ILX					1,025	999	6.7%	2.6%	10,098	12,746	-20.8%	-20.8%
		NSX					87	67	35.0%	29.9%	442	150	194.7%	194.7%
		RLX / RL					99	93	10.7%	6.5%	922	1,146	-19.5%	-19.5%
		TLX					2,668	2,714	2.2%	-1.7%	29,181	31,254	-6.6%	-6.6%
		TSX					0	0	0.0%	0.0%	0	4	-100.0%	-100.0%

		MDX					5,287	5,052	8.8%	4.7%	43,469	44,630	-2.6%	-2.6%
		RDX					3,532	3,944	-6.9%	-10.4%	42,712	42,666	0.1%	0.1%

			***		Memo: ILX Hybrid		0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
					Memo: RLX Hybrid		26	13	108.0%	100.0%	187	171	9.4%	9.4%
					Memo: TSX Wagon		0	0	0.0%	0.0%	0	0	0.0%	0.0%
					Memo: MDX Hybrid		203	0	0.0%	0.0%	1,278	0	0.0%	0.0%
	Selling Days						25	26			255	255
	**** Hybrid						2,168	1,558	44.7%	39.2%	21,903	7,462	193.5%	193.5%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/)

SOURCE American Honda Motor Co., Inc.

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Cars Take Lead Role in American Honda October Sales Gains

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