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Celebrating 7-Eleven's Reverse Birthday ? In Backwards Style


Celebrating 7-Eleven's Reverse Birthday ? In Backwards Style

VANCOUVER, British Columbia, Nov. 01, 2017 (GLOBE NEWSWIRE) -- The Mad Hatter and Alice have their unbirthday, while others go crazy for their half birthdays. At 7-Eleven, they're all about their reverse birthday! On Tuesday, November 7th (11/7), 7-Eleven is celebrating Reverse 7-Eleven Day by giving away free medium Slurpee drinks.

Starting today, 7-Eleven's social accounts will be debuting their ?In Reverse Challenges? up until their big day. Slurpee fans are invited to join in on the fun for the chance to win a $117 gift card each day.

Instead of getting dressed up to the nines for their special day, 7-Eleven wants you to show your style by dressing backwards. Slurpee lovers who dress in reverse for Reverse 7-Eleven Day and visit a store will receive a free medium Slurpee. The promotion will be available at all 7-Eleven stores across Canada between 11:00am and 7:00pm and for one day only on November 7, 2017.

7-Eleven wants to see how you celebrated Reverse 7-Eleven day, so fans are asked to share their pictures of their backwards style on their social channels with the hashtag #REVERSE711. 7-Eleven and Slurpee fans can scan their 7Rewards App with the free Slurpee and get one punch toward their seventh cup free. Download the 7Rewards App in the app store or at 7Rewards.ca.

For general information:

What: Reverse 7-Eleven Day
When:   Tuesday, November 7th, 2017
 11:00am ? 7:00pm
Where:   All 7-Eleven stores across Canada ? Find your local store at 7-Eleven.ca/store-locator
Social:  https://www.slurpee.ca/
or http://7eleven.ca/events
 Facebook: @SlurpeeCanada and @7ElevenCanada
  Twitter: @SlurpeeCanada and @7ElevenCanada
  Instagram: @SlurpeeCanada and @7ElevenCanada
 #REVERSE711

About 7-Eleven, Inc.

7?Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7?Eleven® operates, franchises and licenses more than 60,000 7?Eleven stores in 17 countries, including 10,700 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca

For more information, contact:
Sabrina Tey
Hill + Knowlton Strategies
W: 604-692-4231
C: 778-228-8842
[email protected]



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