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Subjects: CSR, PET, ANW

TurfMutt Shares Top 5 Reasons to Adopt an Older Dog During Petfinder's "Adopt-a-Senior-Pet Month"


ALEXANDRIA, Va., Oct. 24, 2017 /PRNewswire/ -- Lucky the TurfMutt is a former street dog turned superhero who got a new "leash" on life when he was saved from a busy Indiana roadway by Kris Kiser, President and CEO of the Outdoor Power Equipment Institute (OPEI). Now, TurfMutt "paws it forward" as the official spokesdog for OPEI's environmental education and stewardship program for kids in grades K-5 and their families. Not only does TurfMutt tout the benefits of living  landscapes, he also supports rescue organizations like Petfinder, which is sponsoring "Adopt-a-Senior-Pet Month" in November.

?I know from my involvement with the hit TV show Lucky Dog that older dogs are often overlooked by prospective pet parents, which means longer stays at the shelter or worse,? says Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI). Dottie (left), is a senior dog who was rescued from a Los Angeles, California shelter. She gets along well with Lucky the TurfMutt (right). Both were adopted by Kiser.

"I know first paw how cool it is to add a senior pet to the pack," says Lucky. "My human friend, Kris adopted my sister Dottie from a tough LA neighborhood shelter when she was 12 years old. I want to encourage anyone looking to add a furry friend to their family to consider a senior dog."

Senior pets (those about seven years and up, depending on their size) end up at the shelter for many heartbreaking reasons, including an owner's death, a move, or changes to the family dynamic.

"I know from my involvement with the hit TV show Lucky Dog that older dogs are often overlooked by prospective pet parents, which means longer stays at the shelter or worse," says Kiser. "But I can tell you from our experience rescuing Dottie ? the oldest dog ever adopted in the history of Lucky Dog ? that there are many great reasons to consider bringing an older pet into your family."

Here are the top five reasons Lucky and Kiser say senior pets like Dottie are top dogs.

Kiser says even if you're not in the market for a new pet, you can support Adopt-a-Senior-Pet Month. "Speak up for senior pets on social media and in person to make sure your friends and family who might be adopting soon know the benefits of rescuing an older dog that makes a great companion," says Kiser. "Share your personal experience with your older dog and help shine a spotlight on these seniors who need our help."

Learn more about TurfMutt at www.turfmutt.com.

About TurfMutt
TurfMutt was created by the Outdoor Power Equipment Institute's (OPEI) Research and Education Foundation and has reached more than 68 million children, educators and families since 2009. Through classroom materials developed with Scholastic, TurfMutt teaches students and teachers how to "save the planet, one yard at a time." TurfMutt is an official USGBC® Education Partner and education resource at the U.S. Department of Education's Green Ribbon Schools, the U.S. Department of Energy, the U.S. Environmental Protection Agency, Green Apple, the Center for Green Schools, the Outdoors Alliance for Kids, the National Energy Education Development (NEED) project, Climate Change Live, Petfinder and the U.S. Fish and Wildlife Service. TurfMutt's personal, home habitat also is featured in the 2017 and the upcoming 2018 Wildlife Habitat Council calendars.

About OPEI
The Outdoor Power Equipment Institute (OPEI) is an international trade association representing more than 100 power equipment, engine and utility vehicle manufacturers and suppliers. OPEI is the advocacy voice of the industry, and a recognized Standards Development Organization for the American National Standards Institute (ANSI) and active internationally through the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) in the development of safety and performance standards. OPEI is managing partner of GIE+EXPO, the industry's annual international trade show, and the creative force behind the environmental education program, TurfMutt.com. OPEI-Canada represents members on a host of issues, including recycling, emissions and other regulatory developments across the Canadian provinces. For more information, visit www.OPEI.org.

Media contacts
Ami Neiberger-Miller, Four Leaf PR on behalf of OPEI, 703-887-4877, [email protected]
Suzanne Henry, Four Leaf PR on behalf of OPEI, 434-972-7278, [email protected]

TurfMutt, an environmental stewardship and education program funded and managed by the Outdoor Power Equipment Institute's (OPEI) Education and Research Foundation, helps youth in grades K-5 learn about science and the environment from the perspective of the backyard, community and personal green spaces they enjoy every day. Created with Scholastic, the global children's publishing, education and media company, the program includes lesson plans for teachers, take home sheets and learning activities for families, a website and blog, interactive games and digital storybooks. Learn more at  www.TurfMutt.com . (PRNewsFoto/Outdoor Power Equipment Institute)

SOURCE Outdoor Power Equipment Institute



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