Optimizely Launches Education Academy to Empower all Product, Marketing and Technical Employees to Experiment

LAS VEGAS, Oct. 17, 2017 /PRNewswire/ -- OPTICON - Optimizely, the world's leading Experimentation Platform, today announced the new Optimizely Academy from the company's annual customer conference, Opticon. The new training platform contains in-depth resources, courses and certification programs for marketers and developers who want to improve and gain new experimentation skills. Optimizely Academy is available now and built seamlessly into Optiverse, Optimizely's online customer success platform.

As demands for experimentation skills increase across product, technical and marketing departments, team leaders and individual employees require an accessible training tool to deepen their knowledge and get colleagues up to speed. The Optimizely Academy offers a tailored experience for each user and team based on the maturity of their experimentation program. Through a full library of engaging video content, personalized topics and in-depth courses, customers can improve their knowledge of Optimizely capabilities and experimentation best practices.

"We introduced the initial version of our online training program three years ago and have invested significant resources along the way to understand what content customers found most engaging and what areas we needed to revamp," said Adam Avramescu, director of Optiverse and customer education. "We want our customers to learn the experimentation skills they need to be successful, and our new Academy reflects a continued investment from us to help instill this culture in the industry. The redesigned customer experience tailored to each user, along with new in-depth courses and certification programs, are just the beginning of what we hope will be a successful, engaging learning experience."

Training courses are available on-demand through the Optimizely Academy portal within Optiverse. Select courses will also be offered live throughout the year via scheduled online learning sessions. In addition to in-depth training focused on skills for using the Optimizely platform, a variety of resources for professionals looking to instill more experimentation into their teams or workflows are available, including:

• How to build and cultivate a culture of experimentation within an organization
• Structuring and setting up a team for success
• Growing an experimentation program

Optimizely Education Academy is available today. For more information, visit the Optimizely blog.

About Optimizely
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform's ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely's global client base includes Atlassian, eBay, Fox, IBM, The New York Times, LendingClub, Hotwire, Microsoft and many more leading businesses. To learn more, visit optimizely.com.

Media Contact
Victoria Butler, Bateman Group for Optimizely
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415-579-9598

SOURCE Optimizely