Le Lézard
Classified in: Health, Science and technology, Business
Subjects: SVY, SCZ

HealthMine Survey: Just 7% of Medicare Plan Members Connected to Plan on Social Media, versus 37% of Those 64-Years' Old and Under


DALLAS, Oct. 16, 2017 /PRNewswire/ -- HealthMine survey data underscores that when members are connected to their health plan on social media, it helps members manage their health.   Thirty-seven percent (37%) of health plan members, aged 64 and under, are connected to their plan on social media.  This compares to 7% of Medicare plan members.  While these percentages of connections are low, 65% of Medicare plan members, and 78% of those age 64 and under, who are connected on social media, say the connections are helpful.  Social media connections cited include Facebook, Twitter, Instagram and LinkedIn. 

HealthMine, Inc. (PRNewsFoto/HealthMine, Inc.)

 

Question from surveys

"Are you connected to your health plan on social media?*


Members


64 and under


Medicare

"Facebook"


31%


5%

"LinkedIn"


1%


1%

"Twitter"


17%


1%

"Instagram"


17%


0%

"Total connected"


37%


7%

For Medicare members, 48% prefer to communicate with their plan via phone, while 31% communicate digitally (email, text, website or mobile app), and 21% by snail mail.  This compares to just 10% of plan members age 64 and under who prefer communication via phone, 70% digitally and 20% via regular mail.

According to Bryce Williams, president and CEO of HealthMine, "These data show that plans must communicate with members using the member's preferred method. It is not just Medicare members who may prefer the phone.  There are times every member needs to talk to trained specialists to better understand an issue regarding their plan and health. We have learned this in running advanced digital communication programs that include sophisticated call centers with millions of minutes on the phone guiding seniors in choosing health plans. However, more plan members, and more Medicare plan members will be using digital connectivity and social media to interact with their plan ? sophisticated plans are meeting members on their terms," he said.  

About the Surveys
The HealthMine Medicare Plan Health Intelligence Survey queried 500 insured age 65+ consumers who are enrolled in a Medicare program. The survey was fielded by Survey Sampling International (SSI) in June/July 2017. The HealthMine Digital Healthcare Tools Survey queried 750 consumers age 64-years or younger enrolled in a sponsored insurance plan in the first quarter of 2017. Data for both surveys were collected via an opt-in panel. The margin of error was 4%. Survey Sampling International (SSI) has been the Worldwide Leader in Survey Sampling and Data Collection Solutions, across every mode, for 37 years.

About HealthMine
HealthMine is a leading healthcare technology company that delivers Health Intelligence for plan members and plan sponsors. HealthMine's cloud-based Health Intelligence Solution facilitates better health outcomes and lowers healthcare costs by providing: 1) insight into health status and risk, 2) clinical guidance on necessary health actions, 3) personalized motivation to close gaps in care and 4) measurement of outcomes. The Health Intelligence Solution derives business value from all clinical and lifestyle health data including data from existing wellness programs. HealthMine has more than 1 million users and has saved health plan sponsors more than $100 million in healthcare costs. HealthMine is on the web at www.healthmine.com.

* Total percentages may exceed 100% because respondents were able to choose multiple responses.

 

SOURCE HealthMine


These press releases may also interest you

at 09:48
Perspire Sauna Studio, one of the country's largest sauna franchises specializing in full spectrum infrared (IR) and red-light therapy (RLT), is rolling out a new sauna design and member experience through the brand's long-standing partnership with...

at 09:38
The Kinetix Group (TKG) and Pfizer Inflammation and Immunology received a PM360 Pharma Choice Award for their recent health equity initiative. The award recognized Pfizer's atopic dermatitis interactive guide for varying skin tones....

at 09:37
Baird Medical Devices, Inc. ("Baird Medical" or the "Company"), a leading microwave ablation ("MWA") medical device developer and provider in China and the United States, today announced it has been granted a new Class III certificate by the National...

at 09:15
101 Mobility® is thrilled to announce the opening of its newest location in Eden Prairie, marking the introduction of the city's first nationally branded full-service provider of a wide range of mobility equipment. This includes stair lifts, ramps,...

at 09:15
Vibrant Wellness, a leader in specialized diagnostics and personalized health tools, announced today that its Tickborne Testing received approval from The Wadsworth Center, part of the New York State Department of Health.This approval enables Vibrant...

at 09:07
Olympus announced today that it has been awarded a contract for its advanced energy portfolio by Provista Inc. This new, nationwide agreement provides Provista members with negotiated pricing for Olympus® energy products, including the...



News published on and distributed by: