Le Lézard
Classified in: Science and technology
Subjects: CCA, SVY, TDS

ON24 Calls on European Marketers to Redefine Engagement for the Modern Buyer at the First-Ever Webinar World London


ON24 convenes Europe's most innovative marketers to discuss data-driven engagement marketing strategies that build customer relationships and drive company revenue

LONDON, Oct. 12, 2017 /PRNewswire/ -- According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection.

With over 750 European marketers registered for the inaugural Webinar World London, today's live event focuses on the "Art and Science of Marketing" through data-driven engagement marketing strategies. The conference programme features marketing experts, including thought leaders from B2B Marketing, IBM, ON24, Oracle and SAP, sharing ways to personalize, scale and enrich engagement with customers and prospects through webinar marketing.

"It's time for marketers to stop fooling ourselves that simply adopting automation technologies is enough to engage the modern buyer. We have to redefine engagement by the quality, not just the quantity, of our interactions and the level of customer intelligence they provide," says Joe Hyland, CMO, ON24. "At ON24, we've developed our webinar marketing platform to do just that ? enable businesses to engage their audience in interactive, contextual-rich digital experiences that uncover sales-ready leads. Webinar World London builds on our commitment to help marketers across the globe put engagement first and increase their business impact."

ON24 Webinar World London caps a year of successful conferences, including sold-out events in San Francisco, Sydney and Singapore. Through the Webinar World conferences, ON24 continues to advance the conversation around engaging and converting today's modern buyer.

Highlights from the ON24 Webinar World London agenda include:

The event begins on Thursday, 12 October 2017 at 8:00 BST, more details available here.

About ON24, Inc.
ON24 is on a mission to empower data-driven marketers with the engagement they need to succeed in the digital world. Through the company's engagement marketing platform, over 1,800 businesses, including athenahealth, PwC and Microsoft, deliver 120,000 webinars annually, engaging nearly 20 million prospects, customers and employees for a total of one billion minutes per year. Integrated with all leading marketing automation and CRM platforms, ON24 transforms engagement into behavioral data helping marketers better qualify leads, accelerate sales pipeline and drive revenue. Additional applications for the ON24 technology portfolio include virtual training, talent development and town hall meetings. The company is headquartered in San Francisco with offices in Charlotte, New York City, London, Singapore and Sydney. For more information, visit http://www.on24.com.

Logo - http://mma.prnewswire.com/media/581770/on24_logo.jpg

 


These press releases may also interest you

at 04:00
Halfpricesoft.com offers a seamless and secure solution for in-house payroll processing with the l atest 2024 ezPaycheck YTD feature for those switching to the program, mid-year. The application is also combine d with features that have long...

at 04:00
U Power Limited (the "Company" or "U Power"), a vehicle sourcing services provider with a vision to becoming a comprehensive EV battery power solution provider in China, today announced that the Company held an extraordinary general meeting of...

at 04:00
"The tourism data for Milan in 2023 reached an all-time high, and it's a success we must share among many stakeholders, both public and private, including the dense network of accommodation facilities in the city. We need virtuous examples like Hotel...

at 03:59
Timekettle, a fast-growing cross-language communication solutions innovator, has successfully wrapped up its #SpringTravelWithTimekettle campaign on Instagram. Running from March 18 to 24, Timekettle encouraged global travelers to share their...

at 03:52
The progressive decrease in hearing in elderly people can represent a major problem for their quality of life: it has in fact been demonstrated that critical issues such as these, in addition to being a problem as such, can...

at 03:44
Bitrue, a leading cryptocurrency exchange serving over 10 million users globally, announces a focus on user behavior analysis to further develop the utility of its native token, Bitrue Coin (BTR). "Understanding how our users interact with BTR is...



News published on and distributed by: