Step Up To True High-Performance Blending With The Vitamix Explorian Series

CLEVELAND, Oct. 11, 2017 /PRNewswire/ -- Vitamix^® invites home chefs everywhere to take their first step into high-performance blending with the new E310 blender, part of the Vitamix^® Explorian^tm Series. With proven, long-lasting Vitamix quality, exhilarating performance and an unprecedented price, Explorian Series machines are a smart investment for any kitchen.

More than a blender, the Vitamix E310 Explorian Series machine elevates what's possible in the kitchen. With it, users can explore a range of textures, from chunky to smooth, enabling everything from rough chops to silky purees. It is healthy made easy for home cooks everywhere.

"Having a Vitamix is a game changer," said Adam Wilson, senior culinary manager, Vitamix. "It empowers users to try recipes they never thought were possible in a blender, from batters and doughs to hot soups and frozen desserts ... all in a matter of minutes."

The E310 features standard controls, like a Variable Speed Control dial, Start/Stop and Pulse switches, as well as the same laser-cut, hardened stainless steel blades engineered to provide years of quality blends found on all Vitamix blenders. Its dishwasher-safe, 48-ounce container is ideal for blending medium batches or small family meals, and also fits well under most kitchen cabinets.

The Explorian Series is backed by the trusted performance for which Vitamix, a family-owned American company that invented high-performance blending, is known.

"We understand from customer feedback that owning a Vitamix is a rite of passage for many ... it's where you turn when you're ready to get rid of that clunky, old margarita maker or bargain-basement blender and take your culinary skills to the next level," said Anthony M. Ciepiel, Vitamix Chief Operating Officer. "That step is now easier than ever, thanks to the new Explorian Series."

The Vitamix E310 Explorian Series is currently available on vitamix.com with a five-year full warranty for an introductory price of $349.95. It comes with a tamper and the First Blends cookbook, which provides recipes, tips and resources to enhance the Vitamix experience, starting with instructions for your very first blend. For more information, visit www.vitamix.com.

About Vitamix
The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a "Who's Who" of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement, and has been named the Best in Class Overall beverage blender for nine consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for innovation in its products, which are known worldwide for their performance, versatility and ease of use, and are available in approximately 140 countries. The company is headquartered in Olmsted Township, Ohio, near Cleveland. For more information, please visit www.vitamix.com.

SOURCE Vitamix