Shapiro+Raj Certified as a Minority Business Enterprise

CHICAGO, Oct. 11, 2017 /PRNewswire/ -- Shapiro+Raj, a leading strategic brand and marketing insights company, announced today that the firm has been granted certification as a Minority Business Enterprise (MBE) under the Business Enterprise Program (BEP) by the State of Illinois. This certification entitles Shapiro+Raj to provide services in the State as a minority business including qualitative and quantitative market research, strategic consulting and focus group facilitation.

The certification and procurement process was created to establish a level playing field for minority owned businesses in Illinois. An MBE is defined as a business that is at least 51% owned, managed and controlled by a minority person(s) as defined by state and federal laws.

"We are honored to receive this certification," said Zain Raj, President and CEO. "We look forward to helping companies and agencies identify and catalyze new ways to grow in today's continually reshaping landscape with our future-forward research and analytic methods and integrated brand planning capabilities."

About Shapiro+Raj
Shapiro+Raj is a new strategic brand and marketing insights company built for the Insight Economytm by connecting Shapiro's 60-year leadership in research, insights and analytics with new-world brand strategy, innovation and ideation capabilities. Shapiro+Raj delivers the kind of deep and powerful insights that inspire ideas that will move people to action. We help Fortune 500 clients improve the value of their brands while driving profitable growth of their business. Headquartered in Chicago, the independent firm also has offices in New York, Dallas and Pune, India. For more information, visit www.shapiroraj.com.

SOURCE Shapiro+Raj