How Radio and TV Stations Can Support Nationwide Participation in Great ShakeOut Earthquake Drills
LOS ANGELES, Oct. 10, 2017 /PRNewswire-USNewswire/ -- This next Thursday on October 19 at 10:19 a.m. (local time), Great ShakeOut Earthquake Drills are being held across the country and worldwide, for International ShakeOut Day. In 2016, more than 55 million participated. ShakeOut is a one-minute earthquake drill where participants practice "Drop, Cover, and Hold On" and other aspects of their emergency plans.
With such local and global visibility, ShakeOut is a fantastic opportunity to demonstrate your community leadership as a radio or tv station, while motivating your audience to get prepared to survive and recover from earthquakes.
PARTICIPATE
Be Listed as Broadcasting the ShakeOut Drill Narration
Many ShakeOut participants will tune to local radio and TV stations at drill time for the "ShakeOut Drill Broadcast." This one-minute recording contains simple instructions along with earthquake sound effects. Here is how to become a ShakeOut Drill Broadcaster:
- Stations can download .AIFF audio recordings (radio) and HD-quality .MOV and .MP4 video recordings (for TV) to play on 10/19 at ShakeOut.org/messaging (see "Audio and Video").
- If you would rather record your own drill broadcast, you can find scripts at ShakeOut.org/messaging (see "Messaging Resources").
- List your station as participating via this brief form to be promoted to ShakeOut participants via the ShakeOut.org website, email, and social media channels.
Conduct and Register Your Own Station's ShakeOut Drill
Radio and TV stations are also encouraged to hold their own drills and be counted along with the millions of other participants.
- Register your station's drill at ShakeOut.org/register and select "media organizations" as your category.
- ShakeOut participation is a great way to make sure your employees know how to protect themselves in an earthquake at home, work, or while traveling where earthquakes are likely.
- Be sure to highlight your own drill activities via online stories, social media (use #ShakeOut), or news coverage, and lead by example!
PROMOTE
We greatly appreciate the role that many broadcasters play each year in encouraging organizations and households to participate in ShakeOut! Here are some simple options for what you can do:
- Radio and TV PSAs featuring Mario Lopez are available at ShakeOut.org/messaging (see "Audio and Video").
- Place ShakeOut blurbs, videos, and web graphics on your website and social media channels, available at ShakeOut.org/messaging (see "Messaging Resources" and "Still Graphics").
REPORT
While millions will participate in Great ShakeOut Earthquake Drills, millions more will learn by watching, listening to, and reading about what others do through your reporting.
- Cover the ShakeOut at a major media venue or at community events. The 2017 media venue list is being updated regularly, please see "Media Events" at ShakeOut.org/media.
- Story suggestions are also available at ShakeOut.org/media.
LINKS
Global Messaging Resources: ShakeOut.org/messaging
Global Media Page: ShakeOut.org/media
CONTACT
Jason Ballmann
Great ShakeOut Earthquake Drills
Southern California Earthquake Center
213.740.1560
[email protected]
ShakeOut.org is coordinated worldwide by the Southern California Earthquake Center (SCEC) at the University of Southern California, with funding from the National Science Foundation, United States Geological Survey, and Federal Emergency Management Agency.
SOURCE Great ShakeOut Earthquake Drills
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