Cloud-Based Giving Platform in/PACT Announces Launch of A New Charitable Donation Portal for Financial Institutions

CHARLESTON, S.C., Oct. 10, 2017 /PRNewswire/ -- in/PACT, a cloud-based charitable giving platform, today announced the launch of its proprietary charitable donation product GoodCoin for financial institutions, in partnership with a top global payment services provider.

GoodCoin is an integrated giving solution that enables cardholders to give back to the charities they care about directly through their online banking experience. With GoodCoin, cardholders can discover new charities from a database of 1.8 million nonprofits, set up one-time or recurring donations, engage directly with the causes that mean the most to them and redeem merchant and bank offers to amplify their impact through everyday purchases.

Launching on Tuesday, October 10, 2017 the GoodCoin platform will be available to all of the payment provider's financial institution clients and their cardholders. Additionally, a public announcement will be made at the upcoming Money 20/20 conference in Las Vegas on Tuesday, October 24th.

"GoodCoin will make charitable giving faster, easier and more enjoyable for cardholders across the country, allowing banks and financial institutions the opportunity to connect with their customers and local charities on a personal, hyperlocal level," said John McNeel, CEO and cofounder of in/PACT.

The GoodCoin launch is at the forefront of a movement towards more digital solutions for charitable giving that accounts for around $400 billion annually in the US, more than 71% of which comes from individuals [Source: Givingusa.org 2017].  Just as online bill pay represented a shift in consumer behavior towards more convenient means of payment, financial institutions will now be able to offer their customers the same benefits in the area of charitable giving.

"Customer engagement is at the core of customer loyalty and getting customers actively engaged at financial services institutions is difficult to achieve," commented Thad Peterson, a senior analyst with Aite Group, a leading independent research and advisory firm focused on the financial services industry. "Helping customers to contribute to the causes that they support not only increases engagement with the institution, it can also enhance the institution's image with the customer and the community."

in/PACT works with clients such as Target, AB InBev, L'Oreal and other Fortune 500 companies and brands to help enable charitable giving services in their digital channels.

ABOUT IN/PACT
in/PACT is a cloud-based giving platform that connects brands to their customers around causes they both care about. With a robust set of enterprise features and APIs, we help brands activate their purpose while eliminating time consuming processes and streamlining workflows. For more information, visit www.inpact.com, follow @inpactnow on Facebook, Twitter, LinkedIn and Instagram or email [email protected] to speak to a representative. For more about the GoodCoin platform please visit: www.goodcoins.io.

SOURCE in/PACT