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Classified in: Science and technology
Subjects: PDT, HSP, CSR

PANTAYA and SPRINT Join Forces to Expand Distribution of Spanish-Language Films to Millions of New Fans


Sprint Customers to Receive Complimentary 45-Day Trial to New Premium Spanish-Language Streaming Service

PANTAYA Launch Event Will Benefit the 1Million Project and Feature Entertainment by Prince Royce

SANTA MONICA, Calif. and OVERLAND PARK, Kan., Oct. 10, 2017 /CNW/ -- PANTAYA, the first premium streaming service for Spanish-language films, and Sprint (NYSE: S) today announced they are joining forces to reach millions of new fans across their mobile devices.

Courtesy of Lionsgate. (PRNewsFoto/Lionsgate)

Sprint is the first carrier to collaborate with PANTAYA and is offering an exclusive 45-day trial to customers who visit sprint.com/pantaya. 1

PANTAYA, a partnership between global content leader Lionsgate (NYSE: LGF.A, LGF.B) and media conglomerate Hemisphere Media Group (NASDAQ: HMTV), features the largest and most varied selection of Spanish-language movies on a single platform. The service encompasses blockbusters and critically acclaimed films from Latin America and Hollywood; exclusive and first-run access to all Spanish-language releases from Pantelion Films, a joint venture between Lionsgate and Televisa; and a selection of films that will be available for streaming the same day they premiere in Latin America, a U.S. first.

PANTAYA and celebrity ambassadors Maite Perroni and Omar Chaparro will co-host a launch event tonight in Hollywood featuring international superstar Prince Royce as a musical guest and a charity auction.  

Proceeds from the auction will benefit the 1Million Project, an initiative that aims to bridge the digital divide and help close the homework gap for 1 million low-income high school students who lack internet access at home to complete assignments, communicate with their schools, and apply for scholarships.

Together, Sprint and PANTAYA are raising money for the 1Million Project via an online auction that kicked off yesterday and will be live through Oct. 24 at charitybuzz.com/1millionproject. Items offered at the auction will include unique VIP experiences, star-studded film premieres, and meet-and-greets.  

"We're honored to become the first carrier to work with PANTAYA and to provide our customers unparalleled access to Spanish-language movies to stream on their terms," said Alberto Lorente, vice president of Multicultural Marketing at Sprint. "Sprint has seen a significant growth among its Hispanic customers streaming content on their smartphones. Our collaboration with PANTAYA is one of Sprint's many dedicated efforts to bring our customers closer to their passions and helps further our mission of working to meet their wants and needs."

"There's a great market opportunity in the Spanish-language streaming space, and we've launched PANTAYA to deliver premium content curated exclusively for this audience," said Paul Presburger, PANTAYA Chief Executive Officer. "We've found a great provider in Sprint, who is invested in the Latino community and shares our commitment to providing customers a one-of-a-kind streaming experience they can call their own."

Available for a $5.99 monthly subscription, PANTAYA is accessible through the web and on iOS, Android, Roku, Apple TV and Samsung Smart TVs in the U.S. and Puerto Rico, as well as to Prime members on Amazon Channels in the U.S. PANTAYA was designed to help consumers easily navigate through hundreds of streaming choices ? with the option to toggle between Spanish and English ? and to use custom filters to discover the best and most varied selection of content.

To learn more about PANTAYA and stay on top of its growing and exclusive catalog of movies in Spanish, please visit www.pantaya.com   

About PANTAYA
PANTAYA is the first-ever premium streaming destination for world-class movies in Spanish offering the largest selection of current and classic, commercial-free blockbusters and critically acclaimed titles from Latin America and the U.S. PANTAYA features first-run exclusive and original titles, including instant access to select movies available on the same day they make theatrical debuts in Latin America.

PANTAYA is a joint venture between global content leader Lionsgate (NYSE: LGF.A, LGF. B) and Hemisphere Media Group, Inc. (NASDAQ: HMTV), which targets the high growth U.S. Hispanic and Latin American markets with leading broadcast, cable television and digital content platforms. To learn more about PANTAYA, visit www.pantaya.com

About Sprint
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 53.7 million connections as of June 30, 2017, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Media Contacts:




Daniella Villegas  

Oscar Meza

323-857-4608   

817-680-2795 

[email protected] 

[email protected]

1 Trial requires a qualifying Sprint service plan, after the trial pay $5.99 per month. Cancel at any time.

 

SOURCE Lionsgate


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