Crate and Barrel Announces Partnership with Reese Witherspoon

NORTHBROOK, Ill., Oct. 10, 2017 /PRNewswire/ -- Global home furnishings retailer Crate and Barrel has announced it is working with entrepreneur, Academy Award-winning actress and critically acclaimed producer Reese Witherspoon as the brand's newest ambassador. The ongoing partnership, which will also incorporate Witherspoon's own lifestyle and fashion brand Draper James, kicks off today with the launch of Crate and Barrel's holiday advertising campaign.

As someone who has expressed a longtime love of design and entertaining personally and, most recently, via the creation of Draper James in 2015, Reese Witherspoon was a natural partner for the brand. Both Reese and Crate and Barrel exude timelessness infused with modernity through everything they do and create, resulting in the perfect synergy for a collaboration.

"We are honored to work with Reese, who expresses so many of the best qualities of our brand?style, warmth, and optimism," said Crate and Barrel President Steve Woodward. "Reese has shown the world she has an eye for design, and we're thrilled for her to showcase that as an ambassador for the company. Reese truly brings the unique Crate and Barrel experience and spirit to life."

The holiday campaign, "Make This Season Merry and Just Right," features Reese entertaining friends and family at home, accompanied by her favorite products from Crate and Barrel. The campaign - created by Crate and Barrel's Agency of Record Preacher - includes several national TV spots and placements across multiple digital and social platforms that will air through the end of the year.

This holiday season, Crate and Barrel will also highlight select gifts from Draper James, both in stores and online at crateandbarrel.com. As a part of their longer-term relationship, Crate and Barrel and Draper James will release co-designed collections for Spring and Summer 2018 and beyond.

About Crate and Barrel
Crate and Barrel is an industry-leading home furnishings specialty retailer, known for its exclusive designs, timeless style and superb customer service. In addition to a direct marketing division that services more than 90 countries, the company operates stores throughout the U.S. and Canada as well as international franchise locations around the globe. Working directly with European ateliers and factories, Crate and Barrel was among the first to introduce affordable household goods and contemporary home décor to American consumers. Founded in 1962, the brand's essence has translated perfectly to the omnichannel era 55 years after opening its first store. The Crate and Barrel family of brands, which includes CB2 and The Land of Nod, is owned by Otto Group, a global retail and services group based in Hamburg, Germany. For more information, visit www.crateandbarrel.com.

About Draper James
Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. The direct-to-consumer business launched online in May 2015 followed by its flagship store in Nashville that fall. Draper James also has brick-and-mortar locations in Dallas and Lexington with Atlanta opening fall 2017. Designed in-house, the collection consists of ready-to-wear, accessories, and home accents. For more information, please visit www.draperjames.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat.

Media Contact:
Derris, Jessica Crain
[email protected]

SOURCE Crate and Barrel